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Spark Foundry · 3 days ago

Manager, Audience Strategy

Chicago, IL

Full-time

Onsite

Mid Level

$87K/yr - $125K/yr

3+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative strategies. The Audience Strategy Manager will leverage data and analytics to drive audience strategy, deliver insights, and collaborate with internal teams to enhance targeting efforts for clients.

AdvertisingMarketing

Responsibilities

Assists Director with all aspects of data driven audience strategy development

Able to use platform tools (EPC, GWI, MRI etc.) to define & segment new audiences based on client goals & industry trends, combined with researching & identifying valuable data driven insights to improve overall audience strategy product

Ability to analyze & illuminate how consumers interact with devices, content & media through rigorous data analysis

Develop a strong overall understanding of the client’s business objectives to provide audience recommendations to deliver against these objectives and demonstrate through campaign results how data targeting can help them achieve their business goals

Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available

Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience

Assist in the development of client-facing materials, including data presentations and audience performance reports

Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Delivers and sets expectations with the client

Makes concrete attempts to add value and enhance client relationships

Knowledge of propriety research tools/processes and various segmentation techniques are critical

Qualification

Audience strategyData analysisMedia planningAdvertising technologyData visualizationDigital marketingAudience segmentationSQLPythonCommunication skillsCollaboration skillsProblem-solvingAttention to detail