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Spark Foundry · 1 week ago

Director, Data & Platforms

Chicago, IL

Full-time

Onsite

Director/Executive

$133K/yr - $191K/yr

8+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative strategies. The Director of Data & Platforms will lead conversations and strategies around ad technology and data integration, working closely with clients and internal teams to implement these strategies effectively.

AdvertisingMarketing

H1B Sponsor Likely

Responsibilities

Be an in-house expert on how audience and data-led digital advertising can provide ROI for clients

Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives

Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Develop personalization strategy across all channels- customers, prospects on mobile, desktop, client website, CRM, etc

Partner with internal Activation teams to support media activation as well as advanced data use cases

Oversee relationship with CDP, Identity Resolution, and project manage the deployment and activation of these and other data technology solutions

Share knowledge with client and internal teams regarding audience insights and results to impact business needs

Manages team independently

Owns client business-related decisions, with input where necessary

Ownership of day-to-day client relationship

Share knowledge with client regarding audience insights and results to impact business needs

Ability to effectively articulate vision to savvy, experienced digital clients

Becomes involved in customer’s decision-making

Accountable for associate director, manager, and associate level deliverables

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Inspires growth and innovation

Qualification

Digital media experienceAd technology knowledgeData management platformsTeam managementCustomer data platformsIdentity resolution toolsDigital media planningClient relationship managementCommunication skillsMentoring

Required

8+ years experience in digital media and ad technology

3+ years team managing 2+ direct reports

Manages team independently

Owns client business-related decisions, with input where necessary

In-depth technical knowledge of ad and marketing technology including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, data management platforms, customer data platforms, identify resolution, solutions, DSPs, etc

Strong understanding of digital media planning and management processes

Ability to effectively articulate vision to savvy, experienced digital clients

Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)

Expert understanding data flow within adtech/martech ecosystem

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Spark Foundry

Glassdoor3.9

Spark Foundry is one of six global media agency brands within Publicis Media.

Founded in 2016

New York, New York, USA

1001-5000 employees

http://www.sparkfoundryww.com/

H1B Sponsorship

Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (79)

2024 (30)

2023 (8)

2022 (3)

2021 (5)

2020 (3)