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Perk · 1 month ago

Outbound Email Strategist - US

Chicago, Illinois, United States

Full-time

Onsite

Entry, Mid Level

$90K/yr - $105K/yr

2+ years exp

Perk is a global company focused on travel and spend management, and they are looking for an experienced Outbound Email Strategist to join their revenue team. The role involves developing targeted email campaigns, managing contact lists, and analyzing performance metrics to drive business development efforts.

Artificial Intelligence (AI)Business TravelSaaSSoftwareTicketingTravelTravel Agency

Responsibilities

Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth

Own the end-to-end list building process, identifying and sourcing high-potential target contacts across various verticals and maintaining list hygiene and segmentation

Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls-to-action). Manage the effectiveness and testing (A/B testing, multivariate testing) of all creatives to continually improve open rates, click-through rates, and reply rates

Track, analyze, and report on key email performance metrics, providing actionable insights to refine and optimize future campaigns

Ensure all outbound email activities adhere strictly to anti-spam laws and best practices (e.g., CAN-SPAM, GDPR)

Qualification

Outbound Email StrategyB2B Lead GenerationEmail Sending PlatformsSalesforceAnalytical SkillsSelf-ManagementList BuildingCreativity

Required

2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role

A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized, and attention-grabbing email copy that resonates with target audiences

Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot)

Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions

Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously, from list building through execution and reporting

Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, Apollo

Benefits

Receive competitive compensation and equity ownership in Perk

Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays

Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan

Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date

Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans

Plan for your future with our 401(k) plan with company matching contributions

Care for your furry friends through partner discounts on pet insurance

Join our unforgettable Perk events, including our spectacular annual summer party

Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones

Focus on your family with 12-16 weeks’ paid parental leave

Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes

Broaden your horizons with up to 20 "Work from Anywhere" days per year

Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years

Let us help you move to one of our hubs with relocation support