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EAB · 3 days ago

Marketo Marketing Automation Operations Specialist (Seramount)

Washington, DC

Full-time

Hybrid

Entry, Mid Level

$42K/yr - $62K/yr

2+ years exp

EAB is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. The Marketo Marketing Automation Operations Specialist will provide operational, technical, and analytical support within the Seramount digital marketing function, ensuring scalability and measurability of digital marketing programs through effective management of marketing operations and analytics.

Higher Education

No H1B

Responsibilities

Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns

Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve

Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude

Partner with Salesforce teams to ensure accurate and timely data sync with Marketo

Assist in the research and implementation of new technologies as they are added to the marketing technology stack

Working collaboratively, create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress made toward marketing goals

Analyze marketing and sales data using Salesforce reports and other tools

Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports

Audit attribution, tracking, and lead source data to ensure accuracy

Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy

Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches

Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function

Provide coordination and operational support to digital channel managers to ensure successful execution and consistency

Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance

Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns

Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention

Create and share monthly reports on data cleanliness within Marketo

Qualification

MarketoSalesforceGoogle AnalyticsDatabase managementMulti-channel marketing analyticsGoogle Tag ManagerData visualizationHTML/CSSMicrosoft ExcelProject managementAttention to detailCollaboration skills

Required

Bachelor's degree or equivalent experience in a technical field such as data, IT, or marketing

2+ years of experience in B2B marketing operations, automation, and analytics

Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management

Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports)

Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels

Demonstrated ability to build and maintain marketing performance dashboards and reports

Strong attention to detail and commitment to data accuracy

Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics

Preferred

Experience with data visualization tools (e.g., Tableau, Power BI a plus)

Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables)

Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus)

Strong technical proficiency in HTML/CSS and database management

Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management)

Ability to work collaboratively in a results-driven, team-oriented environment

Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible

20+ days of PTO annually, in addition to paid firm and floating holidays

Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

401(k) retirement savings plan with annual discretionary company matching contribution

Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

Employee assistance program with counseling services and resources available to all employees and immediate family

Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

Fertility treatment coverage and adoption or surrogacy assistance

Paid parental leave with phase back to work program for birthing and non-birthing parents

Access to milk shipping service to support nursing employees during business travel

Discounted pet health insurance coverage for dog and cat family members

Company-provided life, AD&D, and disability insurance

Financial wellness resources and membership in a robust employee discount program

Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities