Advocate · 2 months ago
Head of Product
San Francisco, CA
Full-time
Hybrid
Director/ExecutiveAdvocate is transforming how Americans access government benefits using cutting-edge AI technology. The Head of Product will define the product vision and strategy, collaborating closely with the CEO and CTO to reimagine the product landscape and ensure the successful integration of AI into the user experience.
Artificial Intelligence (AI)B2CInformation TechnologyInternetSocial Media
Responsibilities
As a key member of the executive team, you will partner with the CEO to shape the future of the business. You will look 12-24 months ahead, defining how our product evolves to dominate the market. You aren't just executing a roadmap; you are defining the strategic trajectory of the company
We have a core product that works. Your job is to figure out how to package and deploy it through new sales channels. You will conceptually design how our platform integrates with partners, legal firms, and healthcare providers, creating product loops that drive their own growth
You own the complete user journey from landing page through activation. This is not a handoff—it's a critical partnership with marketing where product decisions directly impact conversion and retention. You will work closely with our Head of Marketing to ensure the onboarding experience delivers on the promise of our marketing, running continuous tests and optimizing the flow that turns interested visitors into successful users. The marketing team's results depend on what happens after the click, and you're accountable for making that experience exceptional
Just as our engineers use AI to code, you use AI to think. You don't just guess at user sentiment; you build AI loops to analyze thousands of interactions instantly. You don't write static PRDs; you treat AI as a co-author to simulate user flows and edge cases before a single line of code is written
You speak the language of trade-offs. You understand that "perfect" is the enemy of "shipped," but "sloppy" is the enemy of "scale." You will work with the CTO to align technical architecture with product goals, ensuring that what we build today supports the complexity of tomorrow
You may not be a pixel-pusher, but you possess high design fidelity. You understand that in an AI product, the UX is the trust layer. You will ensure that every interaction—whether human or machine—feels human-centric, transparent, and incredibly simple
Qualification
Required
You are a product leader who has taken a complex technical product from early traction to multi-channel scale
You have experience not just optimizing funnels, but inventing entirely new ways for a product to exist in the market
You understand that activation metrics are where marketing meets product reality, and you've successfully owned this critical handoff
You have a strong grasp of unit economics and business strategy
You view Product Management as a discipline of invention and strategy, not administration
You look at the problem—vulnerable citizens navigating bureaucracy—and design the most direct path to the solution, even if it defies convention
You understand that a great product must be a great business
You can envision how technical features translate into new revenue streams and sales channels
You know that every dollar marketing spends to bring users in must be justified by what happens in the product
You see marketing as a strategic partner, not a separate function
You understand that messaging consistency from ad to onboarding is what builds trust, and you proactively align with marketing on activation goals and metrics
You don't wait for permission or data perfection
You form a thesis, test it, and drive it
You own the outcome of the product, from the user's delight to the bottom line
You have integrated AI into your personal workflow
You use LLMs to draft strategies, analyze market data, and stress-test your logic
You understand the capabilities and limitations of current AI models and build product strategies that leverage them realistically
You don't need to code, but you must understand the implications of architectural decisions
You can sit with the CTO and understand why a specific database choice impacts the future product roadmap
Benefits
Executive Leadership: A seat at the table defining the strategy for a company transforming government services.
Direct Impact: Ownership of a platform that will serve millions of Americans.
Elite Team: Collaboration with a high-performing engineering, marketing, and leadership team where your vision becomes reality.
Autonomy: Freedom from 'process theater'—focus on strategy, design, and growth.
Compensation: Competitive compensation package with fair equity.
Culture: Remote-first culture with regular team gatherings.
Company
Advocate
Advocate provides a technology-enabled platform that assists Americans in applying for federal disability benefits.
Founded in 2022
2-10 employees
H1B Sponsorship
Advocate has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (1)
2021 (1)
Funding
Current Stage
Early StageTotal Funding
$4MKey Investors
Lerer Hippeau
2023-06-02Seed· $4M
Leadership Team
Charley Lanusse
CTO
Emilie Poteat
Founder
Recent News
2025-11-12
2025-06-21
Company data provided by crunchbase