Rowan · 1 month ago
Digital Media Analyst
New York, NY
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $65K/yr
2+ years expRowan is an innovative ear-piercing and hypoallergenic jewelry brand focused on providing a safe and joyful ear piercing experience. They are seeking a detail-oriented Digital Media Analyst to monitor and optimize paid media campaigns, support email marketing efforts, and analyze performance data to drive insights and improvements.
RetailShopping
Responsibilities
Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok and Snap platforms
Assist in campaign setup, QA and tracking to ensure proper ad service and performance
Support day-to-day campaign management, including creative updates, new ad creation, and targeting refinements
Pull and synthesize performance data to generate actionable insights and recommendations
Collaborate with the rest of the marketing team to ensure alignment with overall marketing strategies and initiatives
Work with the marketing and creative teams to build, link, and track new marketing emails and automated flows
Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze, etc.)
QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy
Track and analyze key metrics and report insights to the team
Pull and analyze performance data from multiple sources including Google Analytics and Shopify
Build recurring and ad-hoc reports to communicate performance results and insights
Identify opportunities for optimization across paid and owned digital channels
Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
2–3 years of experience in digital marketing, performance media, or analytics
Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads)
Familiarity with email marketing platforms
Strong analytical skills with proficiency in Excel/Google Sheets
Understanding of campaign tracking, pixels, and conversion events
Excellent attention to detail and project management skills
Collaborative mindset and ability to work cross-functionally
Benefits
Medical/Dental/Vision Health Plans
Short and Long-term Disability
Life Insurance
401k and Roth IRA Plans
Paid Parental Leave
Open PTO policy
Employee discounts on our amazing products!
Company
Rowan
Rowan is an ear piercing and jewelry brand for everyone. We believe in “Piercing for All”.
501-1000 employees
H1B Sponsorship
Rowan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$24MKey Investors
VMG Partners
2021-10-27Series B· $20M
2019-07-24Seed· $4M
Leadership Team
Louisa Schneider
Chief Executive Officer and Founder
Greg Beebe
CFO & COO
Recent News
Company data provided by crunchbase