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KnitWell Group · 1 month ago

Director, Brand Marketing - Haven Well Within

Hingham Corporate Office

Full-time

Onsite

Director/Executive

$140K/yr - $148K/yr

10+ years exp

KnitWell Group is a leading omni-channel specialty retailer of women's clothing, shoes, and accessories. The Director of Brand Marketing is responsible for developing omni-channel marketing strategies and storytelling that drives brand growth through effective retention, acquisition, and reactivation tactics.

ApparelFashionLifestyleRetailWomen's

Responsibilities

Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns

Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing

Provides marketing insights and develops strategies to support and grow key business initiatives within the brand

Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross-functional team members, keep projects on track, and report back on success metrics

Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves

Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement

Drive brand awareness, engagement and lead generation through social media platforms

Develop and execute social media strategies and content calendars. Oversee social media community management and engagement

Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey

Leads communication strategy for client segmentation opportunities across channels

Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM

Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events

Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines

Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings

Qualification

Retail Marketing experienceOmni-channel experienceLeadership skillsSocial media strategyCommunication strategyTeam motivationProblem solvingCollaboration

Required

BA/BS in Marketing, Business, Media Communication or related field

Strong leadership and management skills, with the ability to motivate and inspire a team

Highly influential, with excellent verbal and written communication skills

Ability to envision a broad scope while maintaining a high degree of accuracy

Proactive, resourceful and quick to take action

Flexible problem solver with a collaborative nature

Omni-channel experience including stores, site, mobile, APPs

Preferred

10+ years Retail Marketing experience highly preferred

MBA a plus

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K)

Employee Assistance Program (EAP)

Time off – paid time off & holidays