Apply on Employer Site

SouthEast Alaska Regional Health Consortium (SEARHC) · 2 days ago

Communications and Marketing Director

Juneau, AK

Full-time

Onsite

Lead/Staff, Director/Executive

$65.73/hr - $92.22/hr

5+ years exp

SouthEast Alaska Regional Health Consortium (SEARHC) is a non-profit health consortium serving the health interests of residents in Southeast Alaska. The Communications and Marketing Director provides strategic leadership for marketing operations, ensuring alignment with organizational goals and overseeing brand execution and campaign management.

Health CareNon Profit

Responsibilities

Lead and oversee brand and marketing activities across the Consortium, ensuring alignment with strategic priorities

Develop and maintain SOPs, templates, and workflows to standardize intake, prioritization, and execution of marketing initiatives

Direct annual operational planning and resource forecasting for marketing activities

Collaborate with the Senior System Director on brand strategy, positioning, and campaign development

Manage marketing budget processes, including vendor invoices, procurement requests, and cost tracking

Oversee campaign execution across digital, social, print, and community-based channels

Support measurement frameworks and reporting on marketing performance and impact

Partner with service lines to align marketing work with system priorities and demand forecasts

Lead the development of standard assets, communication toolkits, and templates for internal partners

Oversee systemwide environmental brand standards, including regulatory signage requirements, vendor coordination, and management of approvals for physical brand applications

Maintain governance for interior/exterior brand visuals, ensuring compliance with brand standards and removal of outdated or unapproved assets

Coordinate installation, replacement, and removal of environmentally branded assets, including light pole banners, clinic-based photography, Board of Directors group photos, and branded art across SEARHC facilities

Maintain an active audit of cultural and branded artwork displayed at SEARHC sites to support consistency, cultural representation, and visual identity

Support cultural alignment across workplace art and visual communication elements in collaboration with community partners and facilities teams; promote internal visibility through storytelling and employee engagement themes

Coordinate vehicle decals, vinyl installations, and supporting vendor logistics through the work-ticketing system; ensure timely removal and updates associated with brand evolution

Supervise the Communications & Marketing Specialist and Community Engagement Specialist, providing coaching, mentorship and prioritization guidance

Support the development and execution of a 3-year strategic plan for communications and marketing

Oversee planning, budgeting, and activation of marketing initiatives

Foster cross-functional collaboration and integration of key projects and initiatives

Act as secondary point of contact for agency partnerships, feedback, and approvals

Drive engagement strategy and awareness campaigns to elevate SEARHC’s identity

Lead brand and recruitment campaign development and execution, including market research, naming/nomenclature, trademarking, and visual representation

Develop and disseminate brand ladders/messaging frameworks and brand standards/guidelines (including editorial guidelines)

Guide content strategy and development, including thought leadership, user-generated content, and patient/staff stories

Champion department leadership, customer service, shared learning, fiscal responsibility, measurement, and cross-training

Own budgeting processes and ongoing management/monthly reconciliation

Pursue operational excellence by developing tools and establishing internal processes to increase scalability and inform future efforts

Qualification

Marketing operationsBrand managementBudget managementSOP developmentCampaign planningProject managementWritten communicationProblem-solvingCollaboration