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Spark Foundry · 1 week ago

Associate Director, Audience Strategy

Chicago, IL

Full-time

Onsite

Lead/Staff, Director/Executive

$111K/yr - $159K/yr

5+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative strategies. The Audience Strategy Associate Director will leverage data and analytics to drive audience strategies, deliver insights, and enhance targeting efforts while collaborating with cross-functional teams.

AdvertisingMarketing

Responsibilities

Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives

Thoroughly understands the use cases of each audience tool and when to use which based on needs

Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies

Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation

Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs

Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions

Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients

Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience

Ability to think strategically, consider the bigger picture, analyze everything and think critically when solving problems to produce unconventional solutions

Strong project management skills and keen ability to delegate, with the capacity to successfully manage multiple workstreams at one time

Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential

Flexible and able to keep up with a fast-paced, constantly-evolving environment

Self-motivation and organization are key due to coordination with multiple internal & external clients

Manages with direction from director

Provides input to client business-related decisions

Accountable for Manager and associate level deliverables

Provides clear and concise direction and messages

Has “Intellectual Capital”, understands people want to hear a point of view

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Qualification

Media planning/strategyAudience segmentationData visualizationDigital marketingSQLSASPythonAd Tech platformsProject managementCritical thinkingPresentation skillsCollaboration