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CARFAX · 7 hours ago

Senior Product Manager - Audience Data & Insights

Centreville, VA

Full-time

Onsite

Senior Level

5+ years exp

CARFAX is a company focused on helping consumers make informed decisions about their vehicles. The Senior Product Manager - Audience Data & Insights will leverage consumer data to enhance personalization and drive user engagement across CARFAX's products and services.

Automotive

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Own and Evangelize Carfax’s Consumer Audience Data Strategy: Define product vision, strategy, and solutions for centralized consumer audience while evangelizing data value to drive adoption and organizational buy-in

Drive CDP Distribution and Accessibility: Manage data products/endpoints enabling seamless integration and leverage by all downstream teams

Define Segmentation and Success: Develop segmentation frameworks, personas, and data products identifying high-value opportunities; establish KPIs measuring adoption and personalization effectiveness

Govern and Ensure Quality: Partner with Engineering on architecture decisions and lead platform governance for scalable, secure consumer data platform

Proactively Close Data Gaps: Map all data sources to create unified, compliant customer views; identify and close critical gaps for complete, activation-ready intelligence

Serve as Cross-Product 'Data Glue': Connect product lines, break down silos, ensure unified consumer experiences by delivering shared audience insights and coordinating implementation

Lead Development Teams: Lead cross-functional teams (Engineering, AI, Analytics) in developing and launching audience-centric products; establish governance and adoption frameworks

Analyze Behavior and Transform Insights: Analyze consumer needs, cross-product behavior, and drop-off points; transform intelligence into actionable data products, personas, and features

Qualification

Product managementCustomer Data PlatformData products managementAudience segmentationCross-product engagementAnalytical skillsEntrepreneurial mindsetCommunication skillsProblem solvingCollaboration

Required

Previous experience launching and/or leading a Customer Data Platform

Experience with audience segmentation, personas, and cross-product engagement analysis

Entrepreneurial mindset, with a bias toward action and customer focused innovation. You thrive on challenges and work proactively rather than reactively

Highly collaborative with excellent communication skills - able to manage stakeholders up, down, and sideways

Exceptional problem solving and analytical skills; willingness to get into the details and drive clarity from ambiguity

Proven ability to push forward on multiple projects simultaneously

Passion for making decisions quickly in order to seize opportunities that lead to team success

BA/BS

Preferred

5+ years of product management focused on large scale platforms or services

Proven experience managing data products, data APIs, or centralized data services

Benefits

Competitive compensation, benefits and generous time-off policies

4-Day summer work weeks and a winter holiday break

401(k) / DCPP matching

Annual bonus program

Casual, dog-friendly, and innovative office spaces

Company

CARFAX

Glassdoor3.7

CARFAX provides vehicle history for used car buyers, sellers, and the automotive industry.

Founded in 1986

Centreville, Virginia, USA

1001-5000 employees

https://www.carfax.com/

H1B Sponsorship

CARFAX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (25)

2023 (11)

2022 (23)

2021 (24)

2020 (27)