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GEICO · 1 month ago

Paid Media Specialist - Social & Programmatic

New York City, NY

Full-time

Hybrid

Mid, Senior Level

$86K/yr - $141K/yr

5+ years exp

GEICO is a leading insurance company dedicated to providing quality coverage and exceptional service to its customers. They are seeking a Paid Media Specialist to support their paid media strategy across social and programmatic channels, ensuring campaigns align with business goals while leveraging strong analytical skills to drive performance. The role involves collaboration with internal teams and external agencies to optimize media campaigns effectively.

Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile

No H1B

Responsibilities

Support the strategic planning and oversight of performance-focused paid social and programmatic campaigns, ensuring alignment to mid and lower funnel business goals

Partner closely with the agency on campaign setup, targeting strategy, creative recommendations, and optimization approach

Review weekly and monthly performance reporting to assess pacing, efficiency (e.g. cost-per-quote), audience performance and down-funnel outcomes

Participate in creative iteration cycles, ensuring messaging, tone and format support conversion performance and resonate with key insurance customer segments

Pull supplementary performance data to validate results and strengthen analysis

Maintain and document test agendas (creative, audience, bidding) and ensure learnings are shared and operationalized

Monitor competitive messaging, offer positioning, and category trends across insurance and financial services

Collaborate closely with internal paid search, strategy, analytics, and brand creative teams to ensure cohesive customer acquisition messaging and funnel alignment

Qualification

Paid social advertisingProgrammatic advertisingPerformance marketingMeta Business ManagerTiktok Ads ManagerData analysisOrganizedProactiveCommunicationDetail-oriented

Required

Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field

5- 8 years of experience in paid social and/or programmatic advertising, ideally within a performance marketing environment

Familiarity with platforms such as Meta Business Manager, Tiktok Ads Manager, Pinterest Ads and/or Programmatic DSPs (e.g. DV360, The Trade Desk)

Experience working at or alongside a media agency

Performance marketing mindset with a focus on efficiency, lead quality and bottom-line results

Excellent communication skills, with the ability to clearly summarize findings and collaborate across internal teams and external partners

Detail-oriented, organized and proactive in managing pacing, reporting and follow-ups across campaigns and test plans

Demonstrates a performance-first mindset, focusing on cost-per-quote efficiency and lead quality

Effectively manages competing deadlines and shifting business priorities

Identifies performance opportunities early and provides clear, data-backed recommendations to agency and internal partners

Takes ownership of pacing, reporting validation and follow-through on testing plans

Adapts quickly to industry changes, seasonal trends, platform updates, and evolving business needs

Preferred

Familiarity with large-scale budgets

Agency experience, especially in insurance, finance or similar vertical

Understanding of insurance quote funnel dynamics

Exposure to creative performance testing frameworks

Awareness of compliance and regulated messaging standards within financial/insurance advertising

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Company

GEICO

Glassdoor2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10001+ employees