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Wawa, Inc. · 5 hours ago

Brand Campaign Manager

Media, PA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Wawa, Inc. is a company dedicated to making life a little better every day, and they are seeking a Brand Campaign Manager to shape strategy and oversee the creation and execution of advertising campaigns. This leadership role involves managing integrated campaigns, guiding social media and influencer marketing teams, and ensuring alignment with brand priorities.

CoffeeCustomer ServiceFood and BeverageOil and GasRetail

Responsibilities

Lead integrated campaign creative execution across broadcast, OOH, digital, social, and in-store channels, ensuring campaigns are aligned to brand strategy

Represent Wawa at production shoots, talent engagements, and campaign activations, ensuring brand standards are upheld and deliverables are captured as planned

Manage and mentor the internal social media and influencer marketing teams, providing clear direction, coaching, and performance management while ensuring alignment to brand voice and strategy

Manage day-to-day relationship with creative agency ensuring all work reflects brand standards and campaign objectives

Oversee external partners and agencies supporting social and influencer efforts, ensuring high-quality content and measurable impact

Manage and reconcile campaign and production budgets, flagging risks and ensuring cost efficiencies

Develop, track, and analyze KPIs across campaign, social, and influencer initiatives; translate learnings into actionable recommendations

Travel as needed to agency offices, production locations, and Wawa markets to oversee campaign execution and support leadership presence

Qualification

Brand MarketingSocial Media MarketingInfluencer MarketingDigital MarketingProject ManagementLeadershipMS Office ProficiencyKPI AnalysisCommunication SkillsProblem-Solving SkillsPresentation SkillsAttention to DetailTeam Collaboration

Required

10-15 years of experience within Brand Marketing or Communications

Strong digital background with experience in social media and content platforms

Prior supervisory experience

Prior experience leading an influencer marketing and/or social media team

Computer skills include MS Excel, Word, PowerPoint

Proficiency in social media tool such as Sprinklr, Captiv8, etc

Excellent communication skills and ability to communicate effectively to all levels of the organization both orally and in writing

Excellent leadership and problem-solving skills

Excellent presentation skills

Analyze information and effectively propose solutions

Handle multiple priorities simultaneously

Work independently as well as in a team environment

Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity, and teamwork

Organize, plan and manage projects in a timely and efficient manner

Work collaboratively with cross-functional teams

Willingness to lead as well as be hands-on with project deliverables

Very high attention to detail

Preferred

BA or BS degree in Marketing preferred

MBA/MS a plus

Company

Wawa, Inc.

Glassdoor3.8

Here at Wawa, the sky's the limit. Voted as “America’s Favorite Convenience Store,” Wawa operates a chain of convenience retail stores located in Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Indiana, Ohio, Kentucky, Virginia, North Carolina, Georgia, Alabama, Florida, and Washington D.C.

Founded in 1902

Glen Riddle Lima, Pennsylvania, USA

10001+ employees