Sr. Analyst - Digital Analytics jobs in United States
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BISSELL Homecare, Inc. · 21 hours ago

Sr. Analyst - Digital Analytics

BISSELL Homecare, Inc. is seeking a Sr. Analyst - Digital Analytics to support their Go To Market Analytics center of excellence with actionable insights. The role focuses on leading data collection, analysis, and optimization of digital media performance to enhance marketing strategies and campaign effectiveness.

Manufacturing

Responsibilities

Assist in advancing the measurement framework to assess the holistic impact of omnichannel media efforts on sales
Track KPI & measurement goals while providing actionable, data-derived insights
Creates and delivers reports on campaign performance in an articulate and analytical manner to highlight insights and recommend action items
Analyzes data from all performance media campaigns to recommend improvements toward higher return on investment
Analyze and report data on a daily/weekly/monthly and ad-hoc basis across a variety of presentation types
Manages multiple projects simultaneously working with external agencies and internal resources
Build and maintain marketing/media data pipelines and enable automated data ingestion
Build self-service dashboards and provide timely reporting and insights to business stakeholders and partners
May be required to perform other duties as assigned

Qualification

Digital MarketingData AnalysisDomoTableauPower BIGoogle AnalyticsProject ManagementCollaboration

Required

Bachelor's Degree
Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field
5 years' experience and proven success in managing and executing performance media campaigns
Experience presenting analytics reports in a clear, effective, and dynamic manner to internal and external partners
Ability to handle a variety of projects at one time ensuring timely delivery of materials
Demonstrated organizational and project management skills
Strong analytics experience with proficiency in Domo and/or Tableau, Power BI, Looker/Google Data Studio, etc
Proficiency in Excel and Google Analytics
Solid ability to collaborate with other departments/colleagues/agencies to further joint initiatives

Preferred

Proficiency in Domo
Experience in Google Data Studio
Experience in Facebook Ads Manager
Experience in Google Marketing Platform (SA360, DV360, etc.)

Company

BISSELL Homecare, Inc.

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