Instacart · 1 month ago
Promotions Marketing Manager II
United States
Full-time
Remote
Senior Level
$140K/yr - $155K/yr
5+ years expInstacart is transforming the grocery industry by providing essential services that enhance customer engagement. As a Promotions Marketing Manager II, you will lead the strategy and execution of consumer promotions, collaborating with various teams to drive growth and optimize campaign performance using data-driven insights.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success
Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines
Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes
Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms
Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation
Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams
Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions
Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment
Qualification
Required
5+ years in marketing strategy, management consulting, incentives/promotions, lifecycle marketing, CRM, or analytics
Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions
Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity
Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention
Strong relationship-building and influence skills across cross-functional stakeholders
Ownership mentality and ability to lead initiatives with limited direction
Excellent organizational and project management skills across multiple concurrent priorities
Bachelor's degree in Marketing, Business, or related field
Preferred
Previous experience with coupons and/or incentives or e-Commerce
Experience with SQL and or Mode, or other visualization tools
MBA or advanced degree in Marketing or Analytics
Benefits
Eligible for a new hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
2026-01-11
2026-01-09
Company data provided by crunchbase