Unanet · 2 months ago
Senior Performance Marketing Manager
United States
Full-time
Remote
Senior Level
$136K/yr - $160K/yr
6+ years expUnanet is seeking a data-driven, AI-fluent Senior Performance Marketing Manager to lead their Growth & Performance Marketing team. This role involves optimizing performance marketing strategies across various channels, utilizing AI tools for analysis and decision-making, and collaborating with cross-functional teams to drive pipeline and revenue growth.
ConsultingCRMEnterprise Resource Planning (ERP)Information TechnologyProject ManagementSoftware
Responsibilities
Lead SEO with a strong emphasis on AEO (answer engine optimization) and GEO (generative/AI search) to grow organic visibility across emerging search ecosystems (AI assistants, conversational search, voice/assistant-driven queries)
Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance
Partner with content and product marketing to align search strategy with messaging and industry trends
Drive conversion optimization across website and landing page funnels
Use AI-powered experimentation tools to run A/B and multivariate tests, surfacing predicted winners and user behavior insights
Analyze heat maps, session replays, and UX data—using AI to detect patterns—then collaborate with design/UX to deliver rapid improvements
Optimize paid media programs across channels, leveraging platform automation and AI-driven insights to improve targeting, bidding, and creative performance
Forecast budgets and pacing using AI-based models to maximize ROI/ROAS while maintaining lead quality
Own performance measurement across the full funnel: impressions → engagement → pipeline → revenue
Use AI-driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities
Translate data into actionable insights and present findings to senior leaders
Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned
Collaborate with marketing operations on attribution, tracking, data integrity, and AI-assisted measurement models
Lead experimentation across emerging channels (AI-powered ad systems, generative creative, conversational search, geo-targeted strategies)
Evaluate new tools, platforms, and techniques—including AI copilots and automation systems—and recommend innovations that drive efficiency or performance lift
Partner with marketing operations to implement strong tracking, measurement, and attribution practices, including first-party data strategies and multi-touch attribution models
Use AI tools to monitor data quality, tag consistency, and tracking accuracy
Manage relationships with agencies and external partners, using AI-supported performance scoring and reporting to ensure accountability and strong ROI
Stay ahead of industry shifts in performance marketing, AI/ML applications, privacy, analytics, and generative search
Proactively identify opportunities to leverage new AI capabilities for competitive advantage
Immerse yourself in Unanet’s products, audiences, value propositions, and customer journey
Get familiar with our paid, organic, web, analytics, and AI-enhanced performance systems
Understand historical performance, KPIs, and opportunities for improvement
Take ownership of performance marketing programs
Audit existing paid, SEO, and CRO initiatives—using AI where appropriate—and recommend improvements
Refine channel strategies, strengthen tracking, and align acquisition messaging with product and content teams
Establish yourself as the performance and AI-enabled marketing expert
Implement key optimizations, improve conversion performance, and deliver measurable impact
Provide data- and AI-backed insights for planning, budgeting, and channel expansion
Qualification
Required
6+ years in performance marketing within B2B SaaS or complex enterprise tech
Strong analytical mindset with experience in reporting, attribution, and funnel diagnostics
Proficient with GA4, Looker/Data Studio, Tableau/Power BI, or similar tools—plus the ability to leverage AI-driven analytics platforms
Comfortable using AI for content generation, data exploration, search analysis, optimization modeling, and experimentation
Skilled collaborator who works effectively with product marketing, content, UX, and operations teams
Excellent communicator who can synthesize AI-supported insights into clear recommendations for senior leaders
Self-starter who thrives in a fast-paced, innovation-driven environment
Bachelor's degree in Marketing, Business, Analytics, or related field
Preferred
Ability to operationalize AI across search, paid media, and CRO
Comfort managing automated bidding, experimentation frameworks, and AI-assisted workflows
Expertise in designing hypotheses and using AI to accelerate testing velocity
Strategic judgment to evaluate machine-generated insights and make business-aligned decisions
Experience optimizing for generative and conversational search (AI assistants, answer engines)
Familiarity with geo-targeted acquisition strategies and localization
Experience with first-party data strategies and MTA modelling
Hands-on experience with marketing automation platforms (HubSpot, Marketo)
Exposure to AI-based creative tools, experiment platforms, or predictive analytics
Benefits
Employee equity
Discretionary bonus compensation
Participate in Unanet’s employee benefits plans and programs
Company
Unanet
Unanet is a software company that provides ERP and CRM solutions for architecture, government contractors, and engineering firms.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
OnexJMI Equity
2022-12-09Private Equity
2019-06-11Private Equity
Leadership Team
Craig Halliday
Chief Executive Officer
Alexandra Gobbi
CMO
Recent News
2026-01-06
2025-12-16
Company data provided by crunchbase