A Place for Mom · 2 weeks ago
Senior Content Strategist
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $85K/yr
5+ years expA Place for Mom is the leading platform guiding families through every stage of the aging journey. They are seeking a Senior Content Strategist to drive the content strategy that supports site experiences, ensuring accuracy and empathy while leveraging technology for efficiency.
Home Health CareHome Services
No H1B
Hiring Manager
Lindsay Penney- Wellnitz
Responsibilities
Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health
Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI-assisted production
Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization
Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency
Identify opportunities to leverage the expertise of a panel of contributors—gerontologists, senior living professionals, and other subject matter experts—to strengthen authority and credibility
Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content
Oversee freelance writers and editors to uphold editorial excellence across all content types
Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization
Develop prompts, workflows, and content review systems for AI-assisted publishing while maintaining high editorial standards
Identify and test new technologies that improve scalability, efficiency, and user relevance
Collaborate with PR and other team members to ideate and produce thought leadership content and proprietary insight reports that position A Place for Mom as an industry authority
Translate data and trends into narratives that inform, inspire, and build trust with families, partners, and media audiences
Support development of nurture content across channels to deepen engagement and guide families along their senior living journey
Qualification
Required
5+ years of experience in editorial strategy, content operations, or digital publishing
Demonstrated success in managing large-scale informational content ecosystems
Strong understanding of SEO and GEO, content governance, and performance measurement
Experience integrating AI and automation into content creation workflows
Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy
Proven ability to collaborate cross-functionally with SEO, product, UX, and data teams
Preferred
Familiarity with prompt design, content evaluation frameworks, and AI model feedback loops
Strong data literacy and ability to translate insights into editorial recommendations
Benefits
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
Company
A Place for Mom
A Place for Mom is a for-profit senior care referral service providing information about senior housing and elder care providers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$184.5MKey Investors
Insight PartnersBattery Ventures
2022-01-24Private Equity· $175M
2017-08-14Private Equity
2010-07-09Acquired
Leadership Team
Tatyana Zlotsky
Chief Marketing Officer and Head of Operations
Recent News
2025-05-08
Company data provided by crunchbase