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Peloton Interactive · 1 week ago

Director, Global Marketing Measurement Strategy

New York, NY

Full-time

Onsite

Director/Executive

$244K/yr - $311K/yr

10+ years exp

Peloton Interactive is seeking an experienced Marketing Analytics leader to drive the strategic vision for their global marketing measurement framework. This role involves overseeing the global learning agenda, experimentation roadmap, and Marketing Mix Modeling to enhance marketing impact and investment allocation.

CyclingFitnessHealth CareWellness

Comp. & Benefits

Hiring Manager

Swetak S.

Responsibilities

Elevate the global measurement and investment strategy including KPI identification, prioritization, and optimization across markets and channels

Allocate and optimize media investment using mix modeling, experimentation, and forward-looking analytical frameworks

Partner closely with Finance to quantify and track Marketing’s impact on subscriptions, revenue and and optimizing LTV:CAC

Guide Peloton’s MMM program, managing both external partners and our in-house modeling to deliver integrated, high-quality insights

Lead the evolution of privacy-safe, customer-centric insights through clean rooms, cross-platform identity, and emerging collaboration environments

Explore and evaluate emerging AI-driven measurement capabilities to identify high-impact opportunities for automation, optimization, and richer insights

Deliver clear, actionable recommendations to senior leadership, distilling complex analyses into strategic decisions

Ensure consistency in measurement frameworks globally while allowing for market-specific nuance

Foster a culture of continuous learning, embedding insights and test-and-learn rigor across teams and regions

Qualification

Marketing AnalyticsMarketing Mix ModelingStatistical AnalysisRPythonExperiment DesignClean RoomsMedia PlatformsProject ManagementInnovationLeadershipCommunication Skills

Required

10+ years of experience in Marketing Analytics, Data Science, or related fields, with deep expertise in testing, measurement, and MMM

Bachelor's degree in Statistics, Mathematics, Computer Science, or similar

Proven leadership experience building and developing high-performing teams

Expertise in statistical analysis and modeling using R, Python, or similar tools

Strong experience designing and interpreting experiments, including A/B tests, geo-based tests, and pre/post methodologies

Strong project management skills with an ability to drive scalable, repeatable testing frameworks across markets

A passion for innovation—constantly seeking out and evaluating new measurement and AI-driven capabilities to advance Peloton's strategy

Exceptional communication skills, with the ability to translate complex analytics into clear, executive-ready insights that drive action

Preferred

Master's degree preferred

Familiarity with clean rooms, privacy-safe audience analysis, and identity-based measurement environments (e.g., Google, Meta, Amazon)

Experience working with media platforms such as Google, Meta, and TikTok, including an understanding of their measurement and testing capabilities

Benefits

Medical, dental and vision insurance

Generous paid time off policy

Short-term and long-term disability

Access to mental health services

401k, tuition reimbursement and student loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support and up to 18 weeks of paid parental leave

Child care and family care discounts

Free access to Peloton Digital App and apparel and product discounts

Commuter benefits and Citi Bike Discount

Pet insurance and so much more!

Company

Peloton Interactive

Glassdoor3.5

Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.

Founded in 2012

New York, New York, USA

1001-5000 employees