Sony Interactive Entertainment · 22 hours ago
Senior Staff Product Marketing Manager
San Mateo, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$192K/yr - $288K/yr
12+ years expSony Interactive Entertainment is a global leader in entertainment producing the PlayStation family of products and services. The Senior Staff Product Marketing Manager will oversee product marketing initiatives to migrate PS4 players to PS5 and maximize engagement, working closely with various teams to develop actionable insights and go-to-market plans.
Consumer GoodsMusicVideo Games
Hiring Manager
Beth Rabinowitz
Responsibilities
Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features
Finalize all elements of migration strategy for FY25 and create FY26 migration strategy
Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights
Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs
Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights
Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices
Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals
Qualification
Required
Bachelor's degree in marketing, or related field, or equivalent experience required
MBA a plus
12+ years' experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs
Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features
Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes
Highly skilled at managing multiple projects in a highly dynamic and fluid environment
Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions
Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
Drive for results
Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks
Strong collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness
Innovative thinker: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners
Works independently, with little need for instruction, but maintains communication with leaders and leaders' peers to ensure partner teams feel informed and supported
Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change
Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism
Fluent in English with exceptional verbal and written communication skills
Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)
Preferred
Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture
Familiarity with PC and Mobile Gaming
Familiarity with MicroStrategy
Benefits
Medical
Dental
Vision
Matching 401(k)
Paid time off
Wellness program
Coveted employee discounts for Sony products
Bonus package
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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