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Baldwin Publishing · 1 month ago

Account Executive/ Digital Content Sales – Philadelphia

Washington Crossing, PA

Full-time

Onsite

Mid Level

3+ years exp

Baldwin Publishing is a digital health content and web technology company seeking a seasoned Account Executive for digital content sales. The role involves expanding B2B content licensing clients and developing advertising strategies for the B2C HealthEcooks.com website, focusing on online content in various sectors including retail grocery and healthcare.

AdvertisingHealth CareMarketingPublishingSocial Media

Responsibilities

Build and manage a B2B business plan identifying opportunities and a strategy to meet and exceed sales goals

Develop account plans for large and small opportunities working with management and support teams to build and execute sales strategy

Collaborate with Marketing and Editorial departments

Develop compelling and competitive proposals and RFPs

Build long term relationships with clients to drive contract renewals and cross-sell opportunities

Keep abreast of changes and developments in industry

Develop a deep understanding of Baldwin Publishing products and potential

Develop a proficiency with Salesforce to produce reports, track activities and update opportunities in real time

Solicit leads, attend trade shows and conferences on a national scope

Travel some of the time to present company capabilities and generate new business

Build and maintain an effective partnership with customers, decision-makers and primary influencers in our target industries

Qualification

Digital advertising salesB2B content licensingDigital marketing strategiesSalesforce (CRM)Health marketingWeb presentationMicrosoft OfficeOrganizedMulti-taskerDeadline orientedConsultative salesCreativeProblem solverFlexibleLinkedInWritten & verbal communicationTime managementCollaborativeSelf-motivatedTeam player