Capital One · 2 months ago
Manager, Dealer Brand
Plano, TX
Full-time
Onsite
Mid, Senior Level
$133K/yr - $152K/yr
7+ years expCapital One is seeking an innovative and data-driven Brand Manager to help lead dealer brand marketing efforts for the Auto line of the business. This role will be responsible for building and carrying out the Dealer Finance marketing acquisition strategy, managing the creative development process, and overseeing compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts.
Financial Services
No H1B
Responsibilities
Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Finance, Business Analysis, Product, Creative, Legal, etc
Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
Develop a deep understanding of Capital One Auto’s Dealer Finance offerings, serving as a subject matter expert on the Brand team
Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas
Lead strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business
Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
Collaborate with analysts to understand and report on campaign performance and build on analysis to identify new opportunities to optimize marketing, test creative strategies, and segment audience
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
Partner closely with data and business teams to expand upon and take ownership of Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams
Qualification
Required
Bachelor's Degree or military experience
At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications (or a combination)
The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns
Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them
A strategic mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride
An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
Experience leading and managing creative processes, working with creative teams
Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach
A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Preferred
3+ years of experience in financial services marketing
2+ years of experience presenting to senior leadership
Experience with automotive B2B marketing and/or automotive lending providers
3+ years of experience in a marketing or communications department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency
Benefits
Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase