Sezzle · 1 month ago
Senior Manager, Performance Marketing (Latam)
Latin America
Full-time
Onsite
Mid, Senior Level
$40K/yr - $60K/yr
5+ years expSezzle is a fintech company focused on revolutionizing the shopping experience through innovative payment solutions. The Senior Manager, Performance Marketing will lead the paid media strategy, managing significant budgets and driving growth through various metrics while collaborating with cross-functional teams.
E-CommerceFinancial ServicesFinTechMobile PaymentsPayments
Responsibilities
Build and lead Sezzle’s cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV
Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU)
Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency
Identify new performance channels and emerging platforms, and build test-and-learn frameworks
Manage seven-figure+ budgets to drive optimal CAC, ROAS, and ARPU
Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI
Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior
Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data-backed recommendations to the Creative team
Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments
Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check-ins
Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels
Own post-campaign analysis, channel attribution, and incrementality testing
Bring deep analytical rigor to the budgeting process, projections and recommendations for re-forecasting
Use analytics tools to translate complex bidding, attribution, and performance dynamics into clear storytelling for both technical and non-technical audiences
Qualification
Required
5+ years hands-on experience in performance marketing managing seven-figure budgets across paid social, affiliates, and programmatic channels
Deep understanding of performance KPIs: ARPU, CAC, CPA, ROAS, LTV, retention funnels, incrementality, blended CAC, etc
Strong SEO knowledge and the ability to manage SEO as a performance lever
Strong communicator with experience influencing senior leadership and driving cross-functional alignment
High bias for action, entrepreneurial spirit, thrives in ambiguity and loves building over maintaining
Proven success scaling app downloads/engagement and e-commerce/retail performance campaigns
Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms (AppsFlyer or equivalent)
Company
Sezzle
Sezzle provides a buy now, pay later solution platform.
201-500 employees
H1B Sponsorship
Sezzle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (11)
2023 (15)
2022 (24)
2021 (9)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
$626.6MKey Investors
DiscoverBastion Management
2024-05-17Post Ipo Debt· $225M
2022-10-18Post Ipo Debt· $100M
2021-07-15Post Ipo Equity· $30M
Leadership Team
Charlie Youakim
CEO
Karen Miller Hartje
CFO
Recent News
2025-12-28
The Motley Fool
2025-12-24
2025-12-18
Company data provided by crunchbase