Lowe's Companies, Inc. · 2 weeks ago
Assistant Manager - Influencer Marketing
Mooresville, NC
Full-time
Onsite
Mid, Senior Level
5+ years expLowe's Companies, Inc. is a FORTUNE® 100 home improvement company serving millions of customers weekly. The Assistant Manager of Influencer Marketing will support the development and implementation of influencer marketing initiatives, managing partnerships and campaigns to drive brand engagement and sales.
HardwareHome RenovationManufacturing
Responsibilities
Partners with cross-functional teams in an “agile type setting to execute social and influencer initiatives across the marketing organization in alignment with key stakeholders and delivering on highly impactful creator programming that meet critical KPIs. This role will also be able to function independently in this capacity
Indirectly lead peers, internal stakeholders, and agency partners to build and execute against detailed timelines that ensure all influencer programming will make in-market dates
Lead contact and manager for agency partners for assigned campaigns and lines of business
Partners with Brand Marketing to ensure all influencer executions align to the strategy, showcases our products, projects, and brand according to our style guide and tone
Serves as internal subject-matter expert for contemporary influencer marketing strategies, staying up to date on emerging trends and the evolving creator economy landscape
Works closely with cross functional teams like PR, Comms, Brand Marketing, Creative Production, and others to execute a 360 omni-channel experience
Lead cross functional teams wishing to support programs via influencer, drive buy-in and alignment to Lowe’s strategies and process
Manage influencer issue resolutions, providing recommendations to influence internal partners towards amicable solutions
Owns content development for assigned campaigns, including concepting, copywriting and publishing
Oversees and negotiates contracts with influencers
Identifies new content creators by vertical and category, up-and-coming influencer personalities, trends, and communities - particularly in Home and lifestyle categories
Cultivate meaningful relationships with creators & influencers, brands, and strategic partners
Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities
Grow influencer/creator network and maintain proprietary database with accurate records
Provides a variety of reporting across campaigns and channel performance
Qualification
Required
Bachelor's degree Marketing, Digital, Public Relations, Communications or related degree or equivalent years of experience in lieu of education requirement, if applicable
5 Years Strong business acumen and analytical skills
3 Years Organic Social Media Marketing experience
1 Year Influencer Marketing experience
Preferred
1 Year Experience leading social media, influencer and/or public relations at a retailer
1 Year Experience managing (directly or indirectly) people at an agency or retailer
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
2026-01-22
2026-01-21
Company data provided by crunchbase