Planned Parenthood of Wisconsin, Inc. · 1 month ago
Senior Manager of Digital Strategy
Wisconsin, United States
Full-time
Hybrid
Senior Level
5+ years expPlanned Parenthood of Wisconsin, Inc. (PPWI) is the largest and most trusted reproductive health care provider in Wisconsin, serving over 60,000 patients annually. The Senior Manager of Digital Strategy will develop and execute digital communications strategies that align with the organization’s mission and engage diverse communities, while also leading cross-departmental collaboration to enhance digital messaging.
Hospital & Health Care
Responsibilities
Directs general agency digital communication needs and leads digital marketing and social media strategies and solutions to ensure strategies align with the needs of each department and support the agency’s strategic goals
Engages with Planned Parenthood Federation of America (PPFA) on strategic digital communications as an affiliate of PPFA and on responses to national topics, events and stories to ensure alignment between PPWI and PPFA digital communications strategies
Support community-based teams around events and new/expanded offerings
Serve as point person for Planned Parenthood Federation of America digital communications team and work closely with national staff to create alignment between national and affiliate message goals
Support the continued buildout and expansion of a sophisticated digital organizing and mobilization program
Develop and execute a full digital media relations strategy in collaboration with traditional media and marketing. Includes actions items such as:
Assist in the development of media content for multiple media platforms
Develop toolkits, digital message documents for PPWI and PPAWI
Content development, inbound marketing, digital donor strategy, digital advertising, website development and design, user experience, and search engine optimization
Serve as agency spokesperson at coalition tables, including on new/emerging digital platforms and best practices
Stay up to date on digital media trends and best practices, making recommendations to the department on new strategies and tactics with an equity and inclusion lens
Work with Marketing Department to ensure website and digital media is current
Work with outside consultants to support content development and leverage impact
Implement a data-driven framework for tracking and analyzing campaign performance using Content Management System and conversion metrics using a Customer Relationship Management database
Undertakes continuous analysis of competitive environment, public procurement trends, and issues that may impact the program and develop best practices for marketing programs
Advises agency leadership on digital marketing and communications strategy and execution: including online metrics, user experience, search engine optimization, and digital content strategy
Other duties as assigned
Qualification
Required
Must be committed to excellent customer service and the mission, vision and values of Planned Parenthood of Wisconsin
Must have a commitment to diversity, equity and inclusion and belonging
Possess a strong commitment to and understanding of comprehensive, voluntary, sexual and reproductive health programs and a person's freedom to make personal health care decisions, including abortion
Track record of centering equity and justice in previous work. Demonstrated ability to tell important and impactful stories that center around marginalized communities, women, people of color, members of the LGBTQ+ community, etc
Must be able to work collaboratively and develop and maintain relationships with multiple constituencies
Demonstrated ability to communicate effectively, both in writing and verbally
Experience developing organic and paid digital media strategies
Experience managing digital communications, building awareness campaigns and driving key messages to identified target audiences
Demonstrated ability to develop digital communication plans to elevate an issue, brand, or message to various communities and audiences
Must be able to maintain confidential information
Must have the ability to simultaneously manage multiple projects and urgent, unexpected needs in a collaborative, fast paced environment
Able to adapt to the evolving needs of a project and see it from a big picture perspective while breaking it down into smaller pieces
Experience with Microsoft applications such as Word, Excel, and Power Point preferably in MS 365
A bachelor's degree in journalism, public relations, communications or other related discipline with at least 5-7 years of experience in developing and executing strategies in journalism, digital, earned, owned, and/or paid media communications, public affairs, and/or message development
An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered
Must have demonstrated supervisory experience
Benefits
Company contribution toward medical insurance deductible
Generous Paid Time Off
12 Days of Holiday Pay
Immediate 401(k) Vesting with up to 6% company contribution
Paid Parental Leave
Tuition Assistance
Public Service Loan Forgiveness Program
Company
Planned Parenthood of Wisconsin, Inc.
Safe, Healthy, Strong Since opening in 1935 with one small clinic in Milwaukee run by a group of volunteers, Planned Parenthood of Wisconsin (PPWI) has grown to be Wisconsin’s largest and most trusted reproductive health care provider.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tanya Atkinson
President and CEO
Linda Neff she/her/hers
Chief Philanthropy and Brand Strategy Officer
Company data provided by crunchbase