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OGIO, Inc. · 1 week ago

Associate Content Creator, Social Media (Ogio)

Carlsbad, CA

Full-time

Onsite

Mid Level

$60K/yr - $91K/yr

3+ years exp

OGIO, Inc. is a company that focuses on providing gear for adventurers and travelers. The Associate Content Creator / Social Media Manager is responsible for creating and managing travel content that enhances brand awareness and engagement across social media platforms while fostering community relationships.

Consumer GoodsFashionManufacturing

Hiring Manager

Amanda (Lewis) Bennett

Responsibilities

Develop and implement innovative social media strategies that align with brand goals and resonate with the travel community

Build and maintain a content calendar that supports key campaigns, product launches, and always-on storytelling

Capture, create, and edit engaging content (short-form video, photography, reels, stories, graphics) optimized for each platform

Attend product shoots, influencer sessions, and brand activations to capture high-quality, behind-the-scenes content

Monitor and engage daily with our online community, including replying to comments, DMs, and tapping into trending moments in real time

Collaborate with influencers, ambassadors, and creators to generate authentic, high-quality content and drive deeper engagement

Partner with internal teams (marketing, product, design) to develop and distribute social-first assets

Manage social media contests, giveaways, and live content activations with seamless execution and timely follow-up

Track, analyze, and report on content performance across platforms, using insights to refine strategy and optimize engagement

Stay up to date on platform trends, algorithm changes, creator content styles, and cultural moments shaping travel and social media

Maintain and organize content assets in internal tools and shared libraries for easy access and reuse

Represent the OGIO brand voice with professionalism, creativity, and a strong understanding of the evolving audiences on social

Qualification

Social media strategyContent creationVideo editingGraphic designData analysisSEO principlesCommunity engagementContent management systemsTrend awarenessCommunicationCreative thinking

Required

Deep knowledge of major social media platforms, emerging trends, lifestyle, and travel

DSLR/mirrorless camera and mobile capture proficiency

Strong video editing, photo editing, and graphic creation skills (Adobe Creative Suite, CapCut, or similar)

Experience using content management systems and social scheduling tools (Emplifi or similar)

Familiarity with SEO principles and keyword optimization to enhance content visibility

Ability to analyze data, extract insights, and adjust strategies based on performance metrics

Strong verbal and written communication skills with the ability to craft engaging social copy

Creative and strategic thinker with the ability to work independently in a fast-paced environment

Bachelor's degree in marketing, Digital Media, Communications, or a related field

Minimum of 3 years of experience in social media marketing, preferably within sports, lifestyle, or consumer brands

Preferred

Knowledge of golf as well as travel is a distinct advantage

Company

OGIO, Inc.

There are hundreds of brands and thousands of products you could choose to use to help you with bringing your belongings from one location to another and back.

Founded in 1987

Salt Lake City, Utah, USA

51-200 employees