Zocdoc · 7 hours ago
Senior Brand Manager
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$148K/yr - $190K/yr
8+ years expZocdoc is the country's leading digital health marketplace dedicated to empowering patients in their healthcare journey. The Senior Brand Manager will shape how providers perceive and engage with Zocdoc through brand strategy, creative campaigns, and community engagement to enhance the brand's reputation and affinity among healthcare providers.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers
Own and evolve Zocdoc’s foundational brand systems, including brand house and brand health tracking and analysis
Develop and execute creative campaigns and brand-first programs that elevate the Zocdoc provider brand across channels
Own LinkedIn organic social strategy, ensuring Zocdoc’s voice and presence reflect our values, thought leadership, and brand positioning for providers
Manage online reputation and community engagement, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value
Define and drive our provider advocate program, leveraging our greatest champions as advocates
Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant
Identify and activate brand moments — campaigns, partnerships, or thought-leadership opportunities — that strengthen our reputation and deepen connection with providers
Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials
Qualification
Required
8–10 years of experience in brand, marketing, or communications, with strong B2B or SaaS experience (marketplace experience where the supply side is a professional industry is a plus)
Proven track record in brand storytelling, creative strategy, and campaign development for B2B audiences
Experience developing and executing a LinkedIn organic strategy and online community engagement
Familiarity with reputation management and social listening for B2B brands
Experience building or evolving brand frameworks and measuring brand health
Bachelor's degree in Marketing, Communications, or a related field
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersFounders FundKhosla Ventures
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
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