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Growth · 1 month ago

Content & Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $100K/yr

4+ years exp

Growth is an award-winning HubSpot Elite Partner that helps companies with growing pains by aligning sales, marketing, service, and operations through HubSpot. The Content & Demand Generation Manager will own and operate the entire marketing engine, focusing on creating predictable inbound demand through strategic content and demand generation initiatives.

AdvertisingDigital MarketingGraphic DesignMarketingSales AutomationWeb Development

Responsibilities

Own the monthly content plan aligned to revenue priorities

Write or oversee high-quality long-form content: blogs, guides, playbooks, case studies

Convert long-form content into micro-content (LinkedIn, video clips, partner channels)

Serve as an active face of Growth — posting, commenting, and engaging in the ecosystem

Collaborate closely with the CEO and team to amplify strategic insights and narratives

Build and manage HubSpot Marketing Hub Enterprise workflows, segmentation, custom objects, behavioral triggers, and attribution

Launch re-engagement campaigns, intent-driven nurtures, and cross-sell/upsell automation

Analyze keyword trends, organic performance, buyer behavior, and conversion data — then apply improvements

Support GTM events, webinars, and partner initiatives with cohesive content and distribution

Manage freelancers or content partners to scale output efficiently

Ensure the brand voice, messaging, and visual identity are consistent across all channels

Qualification

HubSpot Marketing Hub EnterpriseSEO content strategyDemand generationContent marketingData analysisSocial engagementHighly organizedRevOps understandingWriting skills

Required

Deep, hands-on mastery of HubSpot Marketing Hub *Enterprise* — including advanced workflows, custom objects, UTM strategy, attribution reporting, automation strategy, segmentation, and multi-channel campaigns

4+ years in content marketing, growth marketing, or demand gen

Strong writing skills: SEO-driven content + conversion copywriting

Strong online presence — socially active, comfortable being visible, and excited about representing the brand

Data-literate with experience using analytics to drive decisions

Highly organized, driven, and operates with 'I'm all in' energy