Sr. Digital Strategy Manager jobs in United States
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Okta · 2 days ago

Sr. Digital Strategy Manager

Okta is The World’s Identity Company, focusing on secure access and authentication. As a Senior Manager of Digital Strategy, you will oversee the strategy and performance of Okta.com, ensuring it effectively represents the brand and optimizes user experience and conversion.

CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
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H1B Sponsor Likelynote

Responsibilities

Own the strategy, roadmap, and performance of Okta.com
Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
Continue to build and optimize Okta.com to be a powerful conversion machine for all its audiences
Manage site structure, UX, content strategy, and page optimization with access to functional team members
Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
Lead a working POD team as Product Owner of the Okta.com website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members
Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer
Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements

Qualification

Web strategyDigital marketingAI solutionsB2B website managementWeb UX principlesSEO optimizationPerformance optimizationCMS proficiencyRoadmap developmentMarketing funnel analyticsA/B testingCollaboration with technical teamsDeveloper audience marketingExploring AI capabilitiesSaaS experienceIdentity experienceSecurity experienceCommunication skills

Required

10+ years of experience in web strategy, website management, digital marketing
A strong and specific point of view on how AI can transform a developer-focused SaaS website
Proven experience owning complex B2B or multi-audience websites
Experience leading large-scale web projects and cross-functional web teams
Strong understanding of web UX principles, Brand, SEO, and performance optimization
Comfortable working in a modern CMS
Exceptional communication skills
Ability to develop and defend a roadmap to an executive leadership team
Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
Experience collaborating with technical teams on roadmap and web tooling
Experience running Marketing programs and channels focused on a developer audience
Proven experience exploring AI capabilities for workflow efficiencies

Preferred

Experience working in SaaS, Identity, Security

Benefits

Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Health, dental, and vision insurance
RRSP with a match
Healthcare spending
Telemedicine
Paid leave (including PTO and parental leave)

Company

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

H1B Sponsorship

Okta has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)

Funding

Current Stage
Public Company
Total Funding
$1.23B
Key Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market

Leadership Team

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Todd McKinnon
CEO & Co-Founder
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Frederic Kerrest
Vice-Chairman & Co-Founder
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Company data provided by crunchbase