RACO Manufacturing & Engineering · 1 month ago
Regional Sales Manager - Mid-Atlantic
United States
Full-time
Remote
Senior Level
5+ years expRACO Manufacturing & Engineering is a trusted leader in remote monitoring and control solutions for industrial markets. The Regional Sales Manager is responsible for driving growth across a defined territory by managing sales representatives and engaging with strategic accounts, requiring significant travel and customer interaction.
Consumer Electronics
Responsibilities
Manage Sales Representatives
Train, coach, and support independent sales reps to ensure alignment with RACO's sales process and values
Conduct joint sales calls and customer visits; provide feedback and development
Evaluate and retrain agencies as needed to maximize performance
Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms
Identify and close high-volume accounts and large strategic opportunities
Support and expand relationships with engineering firms to secure RACO in project specifications
Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers
Attend and support key trade shows in your region
Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership
Identify, qualify, and onboard new sales representatives when needed
Conduct follow-up training and support to ensure successful market penetration
Meet or exceed sales and revenue targets for the assigned region
Maintain accurate reporting of opportunities, activities, and forecasts
Contribute input to RACO's overall sales strategy and product roadmap
Qualification
Required
5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation
Proven success in consultative selling, account growth, and managing independent reps or channel partners
Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives)
Ability to work independently, prioritize effectively, and manage a territory with minimal supervision
Technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions
Proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.)
Work within a Team Concept. To listen, add to the focus, or take the Lead position within the Team
High integrity, strong work ethic, goal oriented, and self-discipline
Entrepreneurial mindset: resourceful, proactive, and accountable
Collaborative spirit with the ability to influence without direct authority
Comfortable with extensive travel (40–80%, depending on region)
Located in VA, MD, WV, NC, SC, or TN
Preferred
Bachelor's degree preferred (engineering, business, or related field). Equivalent industry experience considered
Benefits
Comprehensive benefits package (medical, dental, vision, 401k)
Paid holidays, vacation, and flexible scheduling
Training, mentorship, and real opportunities for career growth
Company
RACO Manufacturing & Engineering
RACO Manufacturing & Engineering Co. We don’t just monitor critical infrastructure—we protect what matters most.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase