Nosh.com · 2 months ago
Field Sales Manager - Lagunitas Brewing
Lagunitas Brewing Company, founded in Northern California in 1993, is looking for a Field Sales Manager to support local markets through sales and relationship building. The role focuses on growing volume and distribution to meet sales goals while embodying the Lagunitas brand and culture.
Online Media
Responsibilities
Determine weekly sales route utilizing Company’s CRM tool, visiting an average of 50-55 retail stops per week
Study the Lagunitas (8) Step Sales Call guidelines and actuate on every retail sales call
Responsible for introducing accounts to our existing and new Lagunitas brands, packages, and draught
Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our CRM applications
Responsible for adhering to set dollar budgets and all company policies as set by management and the company
Implement activity plan for each key distributor ensuring clear and measurable objectives to deliver the distribution and ROS targets
Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers
Responsible for execution of all marketing programs within retail accounts
Manages chain execution (distribution/promotions/programming) with assigned accounts
Place POS (Point of Sale) items in retail accounts as directed
Work closely with DBM on designing and scheduling the Distributor/Market presentations; Present material as needed
Audit accounts for pricing surveys using Company software to document price points on the shelf for portfolio
Identify and establish new relationships with target accounts through persuasive and effective selling techniques
Communicate on a daily basis with management team to ensure issues are resolved in a timely basis
Continuance of education, building own sales capabilities and skillsets
Responsible for improving the Sales Matrix Scorecards on an annual basis
Other duties as assigned
Qualification
Required
Minimum of 3 years' experience in a sales environment
Thrives in a fast paced environment; willing to work flexible schedule, including weekends/evenings/holidays/overtime
Excellent communication skills, both verbal and written
Must be at least 21 years of age
Unusual / extensive hours: May be required to work long or unpredictable hours
Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis
Required to have a valid driver's license with acceptable driving history
Frequent travel required
Ability to use a computer keyboard and calculator
Preferred
Minimum of 2 years' experience working in beer sales or beer distribution desired
Successful experience managing beer distributors
Benefits
Awesome family-friendly coverage for: medical, dental, vision, and parental leave
Approx 33 days off in your first year (combo of vacay, holidays and personal days)
Up to 4% match on 401K plan
Four free cases Lagunitas beverages a month & 50% off food and merch
Up to $50 monthly reimbursement for that beer belly (or at least to prevent it)
Keep your dogs and cats covered!
Eligible for Wheels automobile reimbursement program
Get Paid every other Friday
Company
Nosh.com
Nosh: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.
Funding
Current Stage
Early StageCompany data provided by crunchbase