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Perennial · 1 month ago

Growth & GTM Associate

United States

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $90K/yr

2+ years exp

Perennial is a company focused on raising the standard for measurement and verification of agricultural emissions reductions. The Growth Marketing & GTM Associate will support the commercial team by running marketing campaigns, building outbound engagement strategies, and creating content to drive growth and sales enablement.

AgTechSoftware

Responsibilities

Run LinkedIn ad campaigns and other growth experiments

Build and test signal-driven outbound motions

Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs

Create and distribute thought leadership content (especially from our co-founders)

Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts

Repurpose posts into blog articles, email updates, and ad creative

Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads)

Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more

Support the content needs of demand-gen campaigns aimed at sustainability and carbon project decision-makers

Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools

Draft and send personalized outreach messages and sequences (LinkedIn or email)

Test outbound approaches and report on conversion, scaling what works

Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning

Support sales team with customized decks, sales enablement materials, and light customer-facing reports

Help maintain dashboards and own reports on campaign and outbound performance

Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team

Qualification

Growth marketingLinkedIn AdsContent creationAnalytical mindsetSales enablementOutbound engagementMarket intelligenceHubSpotInterest in sustainabilityWriting skills