Zebra Technologies · 2 months ago
Director Product Marketing - Industrial Automation
Lincolnshire, Illinois, United States
Full-time
Hybrid
Director/Executive
15+ years expZebra Technologies is a community of innovators developing smart solutions in industrial automation. The Global Product Director of Industrial Automation will lead the strategy and execution of product marketing programs, focusing on driving growth and value creation throughout the product lifecycle.
Information TechnologyManufacturingOptical CommunicationReal TimeRFIDSoftwareTelecommunicationsWireless
Responsibilities
Owns, develops, and manages the marketing strategy for the introduction and lifecycle of Industrial Automation (machine vision, fixed industrial scanning, RFID and all related software) products to drive value creation and revenue growth, and ensures alignment of relevant marketing activities with product management & sales organizations
Develops annual and quarterly top-level portfolio marketing plans based on key objectives of BU’s, Regional Marketing, Vertical Marketing, Channels, and Sales; Collaborates with the Analyst Relations, PR, Digital, Vertical, Campaign, Brand, Channel, and Regional Marketing teams to drive the execution of these holistic marketing plans for assigned portfolio(s)
Defines a compelling market position for each segment of the Industrial Automation portfolio which aligns with our brand strategy and evolves the positioning strategy based on organic and inorganic R&D efforts, shifts in market requirements, and a dynamic competitive landscape
Leads and nurtures a properly staffed, well organized, and highly motivated team; Determines team member assignments, documents, communicates deliverables, provides budget guidance, and drives execution of all positioning, strategic messaging, and content development for key products within the portfolio
Oversees global New Product Introduction (NPI) & lifecycle marketing program elements as assigned, including cross-functional alignment on roadmaps and distribution to key work partners in the business through the PMO; Informs and leverages the Zebra product lifecycle marketing (PLMk) process for introducing new products to market, including those sold both direct and indirect
Manages the marketing aspects of end-of-life (EOL) and end-of-service (EOS) processes together with the business unit and regional/channel marketing teams in order to protect the customer and partner experience with the brand
Partners with other leaders and staff within the Portfolio Marketing team to ensure that the Zebra portfolio is effectively represented within our audience-based content and campaigns, and champions portfolio-specific campaigns which are tied to our growth priorities for the business
Allocates and measures return on investment for a significant marketing budget and a staff of marketing professionals, serving as both a direct manager and a mentor
Partners closely with the Global Enablement Center organization to ensure that Zebra sales associates and qualified channel partners are empowered with the value propositions, sales tools, and customer references required to successfully close new business
Champions cross-sell and attach marketing through web merchandising with our Digital Marketing team and acts as SME for the Product Information Management (PIM) solution on behalf of our channel partner ecosystem
Performs other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Engineering or similar discipline
15+ years of experience in technical sales or marketing field including product management, launch, and lifecycle strategies. 7+ years directly managing a team
Able to work hybrid (3 days in office, 2 remote) from Lincolnshire, IL or Holtsville, NY
Able to travel 25% mostly in US, some international
Preferred
Experience and results in B2B technology marketing and past global responsibilities and familiarity with indirect sales and fulfillment channels
Skilled leader, with demonstrated capability in building a team and elevating its performance over a cycle including a track record of attracting and developing top talent
Knowledge of PLM (product lifecycle management) and best practices for introducing new products to market, within B2B
Strong business acumen – proven understanding of product development, channel/sales processes, systems & tools including strategic budgetary management
Deep experience in seller enablement content and program development for direct and indirect (channel) sales teams is essential
Skilled at messaging strategy, competitive positioning, and a demonstrated talent for simplifying the complex to 'cut through the clutter'
Familiarity with modern account-based marketing approaches and the requisite skillset required to develop thought leadership and demand generation programs
Experience working across a global go-to-market operation and interfacing with key P&L leaders responsible for R&D and product management is paramount
Accountability for key content development, particularly high value CTA assets for awareness, demand generation, and seller enablement marketing programs
Benefits
Healthcare
Wellness
Inclusion networks
Continued learning and development offerings
Community service days
Traditional insurances
Compensation
Parental leave
Employee assistance program
Paid time off offerings
Company
Zebra Technologies
Zebra Technologies delivers barcode printers, scanners, RFID, and mobile computing solutions for business visibility.
10001+ employees
H1B Sponsorship
Zebra Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (90)
2024 (73)
2023 (74)
2022 (124)
2021 (80)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2024-05-22Post Ipo Debt· $500M
2016-09-14Acquired
2014-09-16Post Ipo Debt· $2B
Leadership Team
Bill Burns
Chief Executive Officer
Jenna Stanley
Senior Vice President customer success and services
Recent News
2026-01-20
2026-01-20
Company data provided by crunchbase