VaynerX · 11 hours ago
Manager, Social Commerce
Albany, New York Metropolitan Area
Full-time
Hybrid
Senior Level
5+ years expVaynerX is a contemporary family of companies focused on building and growing brands. The Manager of Social Commerce will lead initiatives to drive sales and engagement for multiple client brands, particularly on platforms like TikTok Shop, managing influencer partnerships and optimizing storefronts to meet performance goals.
Digital MarketingDigital MediaMarketing
Responsibilities
Develop and execute social commerce strategies for multiple clients on platforms like TikTok Shop and other emerging channels, driving authentic customer engagement and conversions
Source and Manage relationships with TikTok creators, influencers, and affiliate partners – from outreach and onboarding to content collaboration – to amplify brand campaigns and reach performance goals
Curate and optimize clients’ TikTok Shop storefronts (product listings, images, descriptions) to ensure accuracy and appeal, maximizing click-through and purchase rates
Monitor campaign performance and track KPIs (e.g. Shop revenue, conversion rate, affiliate revenue, ROI), generating reports with actionable insights and refining strategies based on data
Collaborate with internal teams (media, creative, Brand) to coordinate social commerce campaigns and ensure consistent brand messaging across all channels
Stay up-to-date with the latest social commerce trends, platform updates (e.g. new TikTok Shop features), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies
Assist in managing campaign budgets and ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)
Qualification
Required
5+ years of experience in social media marketing, e-commerce, paid media, or affiliate marketing, with a strong focus on social commerce (particularly TikTok Shop or similar platforms)
In-depth understanding of the TikTok platform, its algorithms, and creator culture, plus familiarity with other social commerce ecosystems (e.g. Instagram Shopping, YouTube commerce)
Proven ability to drive performance against targets – demonstrated track record of meeting or exceeding KPIs such as sales growth, conversion rates, and engagement metrics in previous roles
Excellent communication and relationship-building skills, including experience working directly with influencers/creators and cross-functional internal teams
Data-driven mindset with strong analytical skills; comfortable interpreting campaign data and using insights to adjust tactics for improvement
Highly organized and able to manage multiple client projects simultaneously, delivering quality results under tight timelines
Thrives in a fast-paced, results-driven agency environment, displaying a proactive attitude and collaborative spirit
Company
VaynerX
VaynerX is a global modern-day marketing and communications company.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Gary Vaynerchuk
Chairman of VaynerX, CEO of VaynerMedia
M
Marc Yudkin
Chief Operating Officer & General Counsel
Recent News
2025-09-16
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