Airwallex · 1 day ago
Manager, Paid Social
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a leading unified payments and financial platform empowering global businesses. The Paid Social Manager will lead acquisition and demand generation campaigns across LinkedIn and Meta, focusing on audience enrichment and campaign optimization to drive measurable pipeline and revenue impact.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion)
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets. Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions)
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality
Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities. Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences)
Build a structured testing roadmap across creative, bidding, and audience strategies
Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights
Run incrementality, brand lift, or geo-lift studies to measure true business impact
Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting
Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks
Partner with Sales and RevOps to ensure alignment on lead routing, scoring, and follow-up SLAs
Work with Finance and Data teams to reconcile spend, pacing, and forecast models
Serve as the internal SME for LinkedIn and Meta best practices, audience enrichment, and data integration
Platforms: LinkedIn Campaign Manager, Meta Ads Manager, Google Tag Manager, and native ad tools for creative and tracking management
Data & Querying: SQL, BigQuery, or Looker for analyzing campaign and audience data
CRM & Automation: Salesforce (SFDC) and Marketo — including Smart Lists, workflows, and lead lifecycle integration
Attribution & Tracking: GA4, UTMs, pixel tracking, and offline conversion imports
Analytics & Reporting: Experience building Looker/Tableau dashboards or structured performance reports
Audience Tools: Familiarity with enrichment and ABM tools such as 6sense, Clearbit, or ZoomInfo is highly preferred
Qualification
Required
5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta
Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact
Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities
Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently
Deep understanding of paid media metrics, attribution, and ROI modeling
Excellent project management and communication skills; ability to collaborate across marketing, sales, and analytics
Bachelor's degree in Marketing, Business, Data Analytics, or related field
Preferred
Experience in fintech or SaaS environments targeting global or multi-segment audiences
Familiarity with multi-touch attribution, MMMs, and data privacy frameworks
Comfort working across multiple time zones and global marketing teams
Experience guiding creative optimization and A/B testing processes
Bilingual proficiency in Cantonese or Mandarin to support regional campaign localization and stakeholder collaboration
Multi-lingual and particularly Korean, Japanese or French
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase