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PurposeCare · 1 month ago

Director of Marketing Operations

Indianapolis, IN

Full-time

Onsite

Lead/Staff, Director/Executive

$100K/yr - $140K/yr

5+ years exp

PurposeCare is a company that offers comprehensive home care and health services to support clients in their communities. The Director of Marketing Operations will oversee the execution of marketing strategies, focusing on project management, technology integration, and data analytics to drive growth and improve ROI.

Health CareMedical

Responsibilities

Developing and implementing marketing operations strategies aligned with business goals, leading enterprise-level campaign execution, and overseeing marketing budgets

Managing marketing technology platforms like CRM and marketing automation, ensuring their effective integration, and staying updated on emerging technologies

Developing analytics frameworks to measure campaign performance and ROI, providing reports to executives, and using data for decision-making

Streamlining marketing processes, implementing best practices for campaign management and lead generation, and continuously improving workflows

Leading, mentoring, and developing the marketing operations team, fostering a collaborative culture, and setting performance expectations

Collaboration with departments like Sales, IT, and Finance to align on marketing initiatives, working with sales on lead management, and partnering with product teams on launches

Ensuring marketing activities comply with regulations and policies, and implementing data privacy and security practices

Qualification

Marketing Operations StrategyData AnalyticsProject ManagementCRM ManagementHealthcare Industry ExperienceProcess OptimizationTeam LeadershipCross-functional Collaboration