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Cirrus Systems, Inc. · 3 weeks ago

SDR Manager

DFW Metroplex

Full-time

Onsite

Mid, Senior Level

$180K/yr - $180K/yr

3+ years exp

Cirrus Systems, Inc. is transforming the signage industry with a hardware-as-a-service platform. The SDR Manager will lead a high-performing team responsible for qualifying leads and generating pipeline, focusing on metrics-driven performance and collaboration with Sales and Marketing.

ElectronicsLightingManufacturing

Hiring Manager

Sarah Mugge

Responsibilities

Lead, mentor, and motivate the SDR team to exceed individual and team KPIs

Oversee daily operations including call coaching, pipeline reviews, and performance management

Ensure timely response to inbound leads within a 2-business-hour SLA and consistent outbound execution

Improve conversion rates across the MQL → SQL → meeting funnel

Partner with Sales Leadership and Marketing to refine messaging, targeting, and qualification criteria

Analyze team performance to identify trends, gaps, and opportunities for optimization

Maintain clean, accurate CRM data and reinforce strong data hygiene practices

Build and enhance SDR playbooks, talk tracks, cadences, and onboarding materials

Collaborate with AEs to ensure smooth lead handoffs and alignment across the sales motion

Conduct regular coaching, 1:1s, and team huddles to develop skills and support career growth

Hire, train, and develop new SDRs as the team scales

Perform additional duties as assigned

Qualification

Sales DevelopmentCoachingLeadershipCRM systemsAnalytical mindsetProactiveTeam motivationTechnology proficiencySignage industry experienceCommunication skills

Required

3+ years in Sales Development or Inside Sales with 2+ years in a leadership role

Proven success managing a metrics-driven SDR team with strong conversion outcomes

Experience coaching SDRs on outbound prospecting, objection handling, discovery, and qualification

Excellent communication, listening, and coaching skills

Proficiency with CRM systems (HubSpot preferred), sales engagement tools, and Google Suite

Strong analytical mindset with the ability to diagnose issues and improve processes

High energy, proactive, and able to create clarity and structure

General technology proficiency and the ability to learn Cirrus' product suite

Preferred

Experience in the signage industry is a plus

Benefits

Comprehensive benefits

PTO

Collaborative in-office culture

Company-provided equipment

Ongoing professional development

Company

Cirrus Systems, Inc.

Cirrus is a technology and digital solutions provider that is changing the industry by making high-quality, high-definition digital signage an affordable solution for our customers.

Founded in 2010

Saco, Maine, USA

51-200 employees