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EverCommerce · 1 month ago

EverPro - Growth Marketing Manager (Remote, US)

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $115K/yr

7+ years exp

EverCommerce is a leading service commerce platform providing integrated SaaS solutions for service-based businesses. The Growth Marketing Manager will focus on developing and executing multi-channel campaigns to drive qualified leads and contribute to revenue growth in the Field Service Management industry.

Digital MediaFinancial ServicesSoftware

No H1B

Responsibilities

Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives

Identify and prioritize high-impact channels, including email marketing, paid media, SEO, content, social media and site CRO

Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey

Create targeted and segmented campaigns to reach high-value accounts in collaboration with Sales, Product, and Marketing support teams

Lead cross-functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages

Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI

Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales

Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo, and others) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels

Work with operations teams on lead scoring models to prioritize prospects based on engagement, intent signals, and conversion likelihood

Implement and troubleshoot end-to-end lead tracking systems to ensure accurate attribution from marketing touchpoints to closed deals

Analyze funnel performance and conversion metrics to identify drop-off points and design A/B tests or nurture strategies that improve lead-to-customer conversion rates

Collaborated with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs

Developed and delivered impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth

Analyzed partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI

Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics

Develop dashboards, strengthen insights and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like HubSpot, Salesforce, Marketo, Heap, Pendo and Google Analytics

Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals. Collaborate on target account lists, lead scoring criteria, and qualification processes to drive seamless lead handoff and enhance lead-to-revenue speed and conversion rates

Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance. Use insights to adjust marketing strategies and ensure campaigns are continuously optimized to meet overarching business goals and revenue objectives

Collaborate with Product, Marketing support, and Sales teams to create relevant, high-impact campaigns for each stage of the sales funnel, including case studies, solution briefs, demo scripts, and webinar presentations

Close collaboration with our Product Marketing Manager to provide Sales with insights on market trends, customer needs, and competitor positioning to ensure they have up-to-date information to engage prospects and differentiate EverPro solutions effectively

Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria

Collaborate with Product and Marketing support SMEs to produce messaging, content, and product positioning that speaks to the unique needs of field service management professionals

Manage agency partner relationships through aligning internal stakeholders, managing projects, tracking budgets and KPIs, and developing reporting to ensure business objectives and investment targets are met or exceeded

Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance

Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s marketing efforts innovative and effective

Qualification

B2B demand generationMarketing automationCRM platformsData analyticsField service managementLead nurturingCampaign developmentProject managementCommunication skillsInterpersonal skillsOrganizational skills

Required

Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus

7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth

Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g., HubSpot, Marketo, Salesforce)

Proven success in designing and executing highly effective omni-channel lead generation campaigns and nurturing programs

Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities

Knowledge of field service management or experience marketing to service-based businesses is highly desirable

Excellent communication and project management skills with the ability to collaborate cross-functionally, manage teams and multiple projects

Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment

Outstanding communication, interpersonal and presentation skills

Excellent organizational time, and team management skills