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360Player · 1 month ago

Outbound Sales Director

Raleigh, NC

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

360Player is redefining how sports clubs operate and manage teams through their innovative Club Operating System. The Outbound Sales Director will lead the outbound sales function, driving new business growth by building and optimizing high-performance sales teams and defining effective go-to-market strategies.

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Responsibilities

Lead, mentor, and scale high-performing outbound teams, including SDRs and AEs

Develop, refine, and optimize outbound sales processes focused on cold outreach, multichannel engagement, and account qualification

Define and implement outbound go-to-market strategies for new customer segments (clubs, academies, associations, and more)

Collaborate with Marketing and Revenue leadership to ensure seamless execution across the funnel

Build structured onboarding, training, and development programs for outbound reps

Coach SDRs and AEs on outreach best practices: cold calling, email sequences, LinkedIn prospecting, and multichannel outreach

Establish team and individual KPIs focused on pipeline generation, outreach volume, conversion rates, and performance improvement

Foster a culture of accountability, learning, and data-driven decision-making

Leverage SaaS selling experience to guide reps in communicating product value and driving pipeline efficiency

Monitor and optimize outbound performance through key metrics (ARR/MRR impact, conversion rates, CAC, LTV, and churn-related insights)

Ensure team effectiveness with CRM tools (HubSpot), sales engagement platforms, and analytics dashboards

Use your understanding of sports-club operations and pain points—registration, payments, scheduling, communication, player development—to strengthen outreach messaging and positioning

Stay proactive in identifying market trends, competitive movements, and emerging opportunities

Provide feedback and insights to influence product strategy and market direction

Qualification

Outbound sales leadershipSaaS B2B salesSales process optimizationCoachingTrainingMarket expertiseData-driven decision-makingFluent in EnglishCommunication