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Justworks · 4 hours ago

GTM Field Activation Specialist

New York, NY

Full-time

Onsite

Entry, Mid Level

$122K/yr - $134K/yr

2+ years exp

Justworks is a company that focuses on helping businesses manage HR issues in a supportive and entrepreneurial environment. The GTM Field Activation Specialist will drive the execution of strategic go-to-market plays across various teams, create field toolkits, and enhance program impact through collaboration and data analysis.

Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments

Responsibilities

Strategic Program Design: Critically and strategically design programs that leverage multiple learning modalities—including live training, e-learning, workshops, videos, microlearning (bite-sized modules), and on-the-job resources—while incorporating current trends in enablement and learning design to maximize engagement and retention

Field Toolkit Development: Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays

Campaign Activation: Plan and lead activation communications to ensure high field engagement and adoption of new strategies

Tool and AI Utilization: Act as a subject matter expert on core enablement and revenue tools—including Gong, Salesforce, Salesloft, learning management systems, and other platforms used to deliver, track, and measure enablement. Leverage AI technologies to improve efficiency, personalize learning experiences, and enhance overall program impact

Collaboration & Feedback: Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops that ensure continuous improvement

Data-Informed Decision Making: Analyze program effectiveness based on feedback, metrics, and performance outcomes to iterate and optimize initiatives

Enablement Strategy & Design: Spend significant time shaping enablement programs and frameworks to support GTM plays. This includes aligning with business partners across marketing, product, sales operations, and field teams to ensure strategies translate into actionable execution

Content Creation: Build enablement resources to support frontline teams. This could include short presentations, internal communications, field toolkits, microlearning modules, and brief videos to effectively convey key information and drive adoption of GTM plays

Tool Utilization: Leverage core enablement tools to create, deliver, and track learning resources. This includes using content platforms (e.g., Spekit, Highspot, Articulate, Synthesia) and learning management systems to organize materials, reviewing call transcripts or performance data to identify trends and knowledge gaps, and applying insights to optimize enablement resources

Data Analysis: Pull reports and dashboards to track the performance of initiatives. For example, review adoption metrics, engagement with content in platforms like Highspot or Spekit, or track LMS usage to measure impact and identify areas for improvement

Business Partner Communication: Participate in regular meetings with project teams to report progress, flag issues, gather feedback, and ensure alignment across business partners

Qualification

GTM strategy executionField toolkit developmentData analysisSalesforceGongSalesloftLearning management systemsContent platformsProject managementCommunication skillsAgile collaborationCollaborationCustomer-first mindset

Required

2-5 years of experience in a GTM, Sales, or Field Enablement role, with a focus on strategy and execution

Demonstrated ability to design and deploy GTM plays and field toolkits

Strong analytical skills with the ability to measure and report on the impact of enablement efforts

Exceptional project management and communication skills, capable of translating strategic goals into actionable plans for frontline teams

Familiarity with key metrics related to GTM performance, including campaign adoption, pipeline influence, and revenue impact

Proficiency with core enablement and revenue tools, including but not limited to Salesforce, Gong, Salesloft, learning management systems, and content platforms (e.g., Spekit, Highspot, Articulate, Synthesia)