U.S. LawShield® · 8 hours ago
National Sales Director-California
Orange County, CA
Full-time
Onsite
Director/Executive
7+ years expU.S. LawShield is the nation’s leading Legal Defense for Self Defense program, focusing on enhancing community safety. The National Sales Director will define and execute the national sales strategy, lead a high-performing sales team, and support growth initiatives across the organization.
ConsultingLegalProfessional Services
Responsibilities
Develop and implement a regional sales plan focused on profit, sales, and market share goals
Analyze sales data, market trends, and competitor activity to identify new business opportunities and adjust strategies as needed
Manage and forecast national sales projections, growth strategies, and account acquisition plans
Lead, mentor, and coach Regional Sales Managers and the national sales force to optimize performance and promote professional development
Establish clear sales goals, performance metrics, and accountability standards across all regions
Conduct regular performance reviews and implement corrective action plans when needed
Drive the adoption of best-practice sales methodologies for both B2B and B2C product lines
Directly engage with key national accounts and strategic partners to build and maintain long-term relationships
Identify and secure new major accounts and distribution channels in collaboration with Regional Managers to expand the company’s national footprint
Represent the company at major industry events, conferences, and trade shows
Provide accurate and timely reporting of sales performance, pipeline health, and forecasts to the Executive Leadership Team
Monitor KPIs, track sales activities, and develop dashboards to ensure visibility into sales performance by state and region
Qualification
Required
7–10+ years of progressive sales experience
3–5 years in sales leadership, field management, or regional management
Experience managing multi-state or multi-territory field teams
History of coaching, performance management, and talent development
Experience leading field sales teams of 25–50+ representatives
Experience running remote, distributed teams
Bachelor's degree highly preferred
Strong understanding of CRM systems and demonstrated CRM proficiency
Account management experience
Ability to lead and develop high-performing sales teams
Strong communication, strategic thinking, and problem-solving skills
Preferred
Proficiency in Microsoft Office Suite
CRM experience (required)
Point-of-Sale (POS) system experience
Experience in B2B and B2C sales environments
Familiarity with forecasting models and KPI management
Company
U.S. LawShield®
Our company was founded in 2009 by a group of attorneys who were passionate about defending the rights of responsible self-defenders.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brooksy Smith
Chief Executive Officer
Recent News
Company data provided by crunchbase