IPG Health · 2 months ago
Campaign Operations Supervisor
New York, NY
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $125K/yr
4+ years expIPG Health is a company focused on healthcare marketing solutions, and they are seeking a Campaign Operations Supervisor to oversee the execution and optimization of marketing campaigns. The role involves collaborating with cross-functional teams to develop strategies, manage campaign processes, and leverage data for insights to meet client needs.
AdvertisingHealth CareMarketing
Responsibilities
Executes development and maintenance of complex marketing technology platforms and solutions in the healthcare industry, working with cross-functional teams, including account executives, email developers, WebOps, project managers, and business stakeholders
Conducts solution reviews and testing to ensure compliance with healthcare industry-specific standards, regulations, and alignment with engagement strategy
Manages project planning and execution, adhering to healthcare industry regulations and standards, while ensuring that campaigns are executed on time and within budget
Collaborates with internal and external stakeholders to analyze campaign performance and provide insights to optimize campaign performance, including management and delivery of microscopic reporting on subscribers and campaigns
Qualification
Required
4+ years of experience
Extensive experience in managing email and/or mobile campaigns in Salesforce Marketing Cloud, Active Campaign, Marketo or other comparable platforms, that drive results and meet business objectives while adhering to industry-specific regulations and standards
Expertise in optimizing campaigns through segmentation, personalization, reporting, and automation capabilities in platforms such as SFMC
Deep understanding of email deliverability best practices, including spam filters, domain reputation, and authentication protocols such as SPF, DKIM, and DMARC
Comprehensive knowledge of healthcare industry-specific regulations such as HIPAA, HITECH, CAN-SPAM, and GDPR, ensuring campaigns are compliant and sensitive information is protected
Leads and manages small to medium-sized projects in the healthcare industry
Proficient in creating marketing journeys and performing administrative tasks within CRM platforms such as SFMC, MailChimp, Active campaign and similar platforms
Strong understanding of automation studio, query studio, analytics builder within SFMC
Works independently and collaboratively in a team environment, providing guidance and mentorship to junior team members
Communicates technical concepts to non-technical stakeholders in the healthcare industry
Exceptional problem-solving and critical thinking skills, with a proven track record of developing innovative solutions to complex challenges
Demonstrates a track record of delivering high-quality campaign execution on time and within budget, while strictly adhering to healthcare industry regulations and standards
Proactively stays abreast of emerging technologies, best practices, and industry-specific challenges related to interoperability, data privacy, and other critical areas
Provides strategic technical guidance and direction to senior management in the healthcare industry
Plays an active role in mentoring and coaching junior team members, providing guidance on campaign execution best practices, and helping to develop their skills and capabilities within the healthcare industry
Identifies and implements process improvements and best practices in the healthcare industry, including those related to marketing automation, data segmentation, and other industry-specific challenges
Preferred
Bachelor's degree in related field preferred
Any Salesforce Marketing Cloud Certification
Company
IPG Health
IPG Health is a home to world health marketing agency.
5001-10000 employees
H1B Sponsorship
IPG Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (19)
2023 (14)
2022 (20)
2021 (6)
Funding
Current Stage
Late StageLeadership Team
Alyson Mucha
Talent Acquisition Operations Partner
Andrew Chamlin
Chief Marketing Officer
Recent News
2025-10-02
2025-09-12
Company data provided by crunchbase