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Via · 5 hours ago

Public Relations Principal

United States

Full-time

Remote

Senior Level, Lead/Staff

$125K/yr - $160K/yr

8+ years exp

Via is using technology to transform transportation around the world, and they are looking for a Public Relations Principal to help shape the category for the future. The role involves developing and executing a comprehensive national public relations strategy to enhance reputation and drive thought leadership while collaborating with various teams across the organization.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations

Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers

Partner with senior leadership to craft compelling narratives, presentation, and media engagements

Lead proactive and reactive communications strategies to protect and enhance Via’s reputation

Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments

Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis

Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life

Qualification

Public relations strategyMedia relationsExecutive communicationsReputation managementData-driven decision makingCampaign designStorytellingCollaborationCreative thinkingCommunication