QRY · 2 months ago
Paid Search Strategist
Jersey City, NJ
Full-time
Onsite
Entry, Mid Level
$70K/yr - $80K/yr
2+ years expQRY is a media-buying agency that specializes in scaling retail brands through sophisticated data analytics and a full-funnel marketing strategy. The Paid Search Strategist will own search performance across a portfolio of clients by planning, launching, and optimizing search campaigns while ensuring tight budget management and effective communication with clients.
AdvertisingConsultingMarketingRetail
Responsibilities
You plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans
You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc
You advise on paid search strategies, rationales, and plans to meet client goals
You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability
With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives
You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients
You act as a strategic advisor and recommend strategic pivots to increase the channel's performance
You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps
You complete a monthly forecast for respective channels based on budget and/or revenue goals
You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met
You consistently identify cross-channel strategies / collaborations with clients to improve performance
You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues
Qualification
Required
2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment
Bachelor's degree in marketing, science, or in a related field
Experience turning complex data into digestible reports
Top-notch communication skills to communicate with senior stakeholders effectively and efficiently
Master of time management, able to juggle multiple tasks effectively
Genuine interest in the e-commerce, advertising, and agency space
Creative problem solver, ready to jump in and troubleshoot with creative solutions
Genuine passion for learning and staying updated with the latest trends in digital advertising and marketing
Understanding of the importance of a clean and quiet work environment suitable for video conferencing
Benefits
Quarterly bonuses
USA remote flexibility
Time off made easy
Comprehensive healthcare
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Company
QRY
QRY helps consumer brands turn attention into revenue by connecting brand awareness with performance.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Samir Balwani
CEO
Company data provided by crunchbase