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FranDevCo · 1 month ago

Senior Digital Marketing Account Manager – Franchising

United States

Full-time

Remote

Senior Level

5+ years exp

FranDevCo is a franchise growth organization supporting emerging and established brands across North America. They are seeking a Senior Digital Marketing Account Manager to lead strategic planning, execution, and client relationship management for franchise development marketing programs.

Business DevelopmentConsultingInternetSales

Responsibilities

Serve as the primary point of contact for assigned clients, building trust-based, long-term partnerships

Lead client discovery, onboarding, and strategy development aligned with franchise growth goals

Deliver strategic recommendations based on industry best practices, performance insights, and client objectives

Build and oversee digital lead generation strategies across Google Ads, Meta Ads, SEO, and additional paid channels

Collaborate with internal teams to execute integrated, high-performing marketing campaigns

Audit and optimize client websites, landing pages, and content to improve conversion rates and search visibility

Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools

Provide clear, actionable performance reporting, translating data into strategic insights and recommendations

Identify gaps, troubleshoot performance issues, and implement optimizations to strengthen lead quality and ROI

Guide and support coordinators or junior team members, sharing strategic frameworks and advanced marketing techniques

Provide coaching, feedback, and best practices to elevate team performance

Promote a collaborative, innovative, and growth-oriented culture within the marketing team

Work closely with creative, content, design, and operations teams to ensure seamless execution of marketing strategies

Manage timelines, deliverables, and task coordination using platforms like Asana

Act as an internal advocate for clients, ensuring their goals are understood and flawlessly executed across departments

Qualification

Digital marketing account managementSEOPPCGoogle AnalyticsMeta Ads ManagerLead generation strategiesWordPressAnalytical skillsTeam mentorshipStrategic thinkingProject managementCommunication skills