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Site Impact · 2 months ago

Senior Media Buyer

Coral Springs, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. They are seeking a results-driven Senior Media Buyer to develop, execute, and optimize performance-driven digital media campaigns across various platforms to achieve advertising goals.

AdvertisingDigital MarketingEmail MarketingMarketing

Responsibilities

Design full-funnel digital media strategies to drive acquisition, awareness, and engagement

Align campaign goals with business objectives and customer lifecycle stages

Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs

Collaborate on creative execution and optimization

Ability and organization to manage thousands of campaigns a day

Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools

Propose and implement A/B tests, bidding strategies, and audience segmentation

Allocate and monitor budgets across all paid channels

Forecasts spend and ROI based on performance trends and goals

Work with internal teams (creative, product, dev) and external partners (agencies, vendors)

Deliver actionable insights and regular performance reports

Monitor KPIs like CTR, CPC, impression share, etc

Qualification

Digital media strategyPerformance analyticsPaid media platformsGA4 proficiencyCampaign managementBudget managementStakeholder managementCommunication skillsOrganizational skills