Brookfield · 23 hours ago
Digital Marketing
New York, NY
Full-time
Onsite
Mid, Senior Level
$110K/yr - $150K/yr
4+ years expBrookfield is one of the world’s largest alternative asset managers, and they are seeking a driven and detail-oriented Digital Marketing professional to support the execution and optimization of digital initiatives. This role plays a critical part in advancing marketing technology capabilities, enhancing client engagement, and driving business growth.
Asset ManagementFinancial ServicesInfrastructureRenewable Energy
Responsibilities
Manage the email distribution calendar, content approvals, and delivery in coordination with internal stakeholders
Execute and optimize Pardot campaigns, leveraging dynamic content and engagement programs to improve performance
Run A/B tests, manage testing calendar, record results and recommend improvements (subject lines, message content, send time and/or new features)
Develop and implement social media strategies across various platforms (LinkedIn, Hootsuite, Sprout) to increase brand awareness and engagement
Create, schedule, and monitor posts; analyze data to refine content and performance
Build and manage paid social programs to support lead generation and broader marketing objectives
Lead SEO and SEM initiatives to improve search visibility, qualified traffic, and conversions
Collaborate with web and product teams to align site content and digital experiences with best practices
Leverage tools such as Seismic, Google Analytics, and Pardot to drive automation and sales enablement
Analyze client journeys and competitive trends to identify digital enhancements and innovation opportunities
Develop dashboards and reporting frameworks to measure KPIs, track campaign effectiveness, and provide actionable insights
Work closely with Channel Management and Business Administration teams to manage lists and lead generation targets
Partner with marketing, technology, and external vendors to deliver a best-in-class digital experience
Align digital initiatives with firm objectives and ensure compliance with brand and regulatory standards
Continuously assess digital marketing performance and recommend strategic improvements
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
4-7 years of experience in digital marketing, ideally within financial services
Proficiency with marketing automation, CMS, CRM, and analytics tools (e.g., Pardot, Seismic, Google Analytics)
Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
Excellent written and verbal communication skills, with a collaborative and solutions-oriented mindset
Proven ability to interpret data and use insights to inform strategic decisions
Exceptional attention to detail and commitment to accuracy
Passion for digital marketing and stays abreast of the latest trends and best practices
Company
Brookfield
We are a leading global investment firm that invests on behalf of institutions and individuals around the world, with the goal of helping them to create long-term, sustainable wealth.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2025-11-13Post Ipo Debt· $1B
2025-09-04Post Ipo Debt· $750M
2025-04-22Post Ipo Debt· $750M
Leadership Team
Brian Kingston
Chief Executive Officer
James Flatt
Chief Executive Officer
Recent News
Private Equity Wire
2026-01-22
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2026-01-22
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