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GN Group · 2 months ago

Manager of Paid Search (Manager of Digital Advertising)

WA, Vancouver-Corporate

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $105K/yr

4+ years exp

Audigy Group is recognized as one of The Oregonian’s Top Workplaces, reflecting its people-first culture. The Manager of Paid Search will lead the strategy and execution of digital advertising efforts, ensuring alignment with marketing objectives and fostering a high-performing team to drive growth for member practices.

AudioConsumer ElectronicsElectrical DistributionElectronicsHealth CareManufacturingTelecommunicationsWireless

Responsibilities

As a key member of the Digital Marketing Services leadership team, the Manager of Digital Advertising drives the vision and execution of paid media strategies that help member practices achieve measurable growth in lead generation and brand visibility across digital platforms

Develop and implement a comprehensive digital advertising strategy grounded in data insights, optimizing performance across Google and Meta to achieve key business goals

Champion operational excellence by recommending and implementing scalable processes and tools that streamline team workflows, ensuring consistent quality and efficiency across a high-volume digital advertising portfolio

Partner cross-functionally with marketing, digital, and client success teams to drive alignment, identify performance opportunities, and enhance customer retention and service utilization through effective stakeholder management

MarTech; manages and delivers the marketing technology stack to help support our digital advertising goals, including day-to-day operations and troubleshooting

Lead, mentor, and develop the digital advertising team through structured training, performance management, and best-practice frameworks to ensure consistent and successful delivery of paid media campaigns

Ensure accurate reporting and billing efforts for all channels monthly

Lead and contribute to regular internal and external strategy and performance calls

Communicate the value of our paid advertising services to new and prospective Audigy members

Develop service-relevant content and materials for pitch decks and new business proposals

Conduct and support team audits of existing programs for continual refinement and optimization

Ensure programs are focused on driving new opportunities and leading to member and client practices via proven, best-in-class strategies

Develop and maintain comprehensive SOPs and a centralized knowledge base to ensure consistent processes and cross-training of team members. Train or source appropriate resources to keep the team current on process and procedure

Qualification

Google Paid SearchMeta AdvertisingDigital Advertising StrategyPerformance AnalyticsSalesforceAnalytical SkillsTeam LeadershipProject ManagementInterpersonal SkillsCommunication Skills