Experian · 2 days ago
VP, Head of Data and Advertising Solutions
New York, NY
Full-time
Hybrid
Director/Executive
10+ years expExperian is a global data and technology company committed to powering opportunities for people and businesses worldwide. The VP - Head of Data and Advertising Solutions will lead the strategy and execution across data, technology, and advertising ecosystems, focusing on aligning data strategy and analytics to deliver measurable impact for partners and clients.
AnalyticsBig DataCyber SecurityFinTechFraud DetectionInformation Services
Responsibilities
Define and execute a comprehensive data strategy aligned with product, technology and client service team organizational goals, and market trends
Shape Experian’s position in the evolving addressable media and data collaboration ecosystem, providing thought leadership on data curation, supply-side trading, and managed service proposals/RFPs
Drive go-to-market strategies, ensuring seamless product launches and platform adoption
Partner with executive leadership to prioritize initiatives that strengthen Experian’s data assets, platform execution and capabilities and strategic partnerships
Develop and oversee implementation of data-driven activation plans that maximize performance and enablement across DSPs, SSPs, and social platforms
Establish constantly evolving standards for data curation, taxonomy governance, and identity resolution to enhance accuracy, transparency, and interoperability
Oversee execution of best practices for the campaign curation lifecycle including presales, activation / optimization, and post-campaign reviews including partner/segment selection, campaign solution design, pre/post campaign content development for client deliverables and budget recommendations for renewals
Collaborate with product and technology teams to evolve Experian’s data pipelines, ensuring scalability, automation and privacy compliance
Drive operational efficiency by designing processes and tooling that support consistency, transparency, and scalability across global data and activation workflows
Champion continuous improvement through automation, workflow optimization, and stronger cross-functional collaboration
Integrate AI-driven systems using internal and external tools to automate repetitive tasks in execution, accelerate analysis and generally improve efficiency
Implement frameworks to measure performance, quality, and partner engagement, ensuring all systems and operations adhere to Experian’s data governance standards
Lead and inspire global teams across Data Strategy, Trading & Curation, Account Intelligence, and Business Intelligence
Build high-performing teams that leverage AI and automation to streamline workflows, improve decision-making, and enhance delivery consistency
Serve as the escalation point for performance challenges and provide hands-on support when needed
Lead strategic initiatives across the company, partnering with Sales, Product, Technology, and Go-To-Market teams
Foster a culture of innovation, collaboration, accountability, and technical excellence where teams proactively identify opportunities to apply AI to increase efficiency and impact
Partner with executive leadership and HR to evolve organizational design, skill development and future capabilities
Oversee analytical frameworks to present weekly updates on executive calls, including performance and ecosystem trends, forecasts, and actionable insights
Leverage analytics to inform data strategy decisions, product enhancements, and partnership prioritization
Drive transparent data insights on pricing and performance strategies across all business units to inform executive-level planning and partner engagement
Partner closely with Sales and Client Success teams to deliver exceptional client experiences
Act as a strategic advisor and curation subject-matter-expert to clients and key partners, ensuring alignment between their objectives and our data and curation solutions
Collaborate with platform partners to co-develop new capabilities, improve interoperability, and ensure mutual value creation
Proactively resolve operational challenges and provide consultative support during onboarding and campaign execution
Establish best practices for client communication, reporting, and performance transparency
Work closely with partners to explore opportunities and drive joint strategic initiatives with shared success metrics
Drive operational excellence across all functions, leveraging automation and advanced analytics
Continuously evaluate emerging technologies, including AI and machine learning to optimize business operations and team productivity
Champion innovation by piloting and operationalizing new tools, methodologies, and frameworks to enhance performance
Qualification
Required
10+ years of experience in AdTech, programmatic trading, data strategy, or related fields
Proven track record of leading large, cross-functional teams and delivering measurable business impact
Deep understanding of the AdTech ecosystem, including DSPs, SSPs, DMPs, social platforms, and ad-serving technologies
Strong analytical, problem-solving, and communication skills with executive-level presence
Ability to thrive in a fast-paced, dynamic environment and adapt to market changes
Passionate desire to drive change within the ecosystem and lead the market
Benefits
Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Company
Experian
Experian is a data analytics and consumer credit reporting company.
10001+ employees
H1B Sponsorship
Experian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (18)
2023 (9)
2022 (16)
2021 (19)
2020 (23)
Funding
Current Stage
Public CompanyTotal Funding
$1.31MKey Investors
Fair4All Finance
2025-11-25Grant· $1.31M
2006-10-11IPO
Leadership Team
Brian Cassin
Chief Executive Officer
Chris Fletcher
CPO / SVP Cloud & Decisioning Software
Recent News
TradingView
2026-01-03
2025-12-29
2025-12-24
Company data provided by crunchbase