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Hearst Magazines · 4 days ago

Senior Paid Social Buyer

New York, NY

Full-time

Hybrid

Mid, Senior Level

$66K/yr - $77K/yr

3+ years exp

Hearst Magazines is a global media company with a portfolio of over 30 iconic brands. The Senior Paid Social Buyer will lead paid social media strategy, manage campaigns across platforms like Meta and TikTok, and collaborate with various teams to ensure campaign success.

Media and EntertainmentPublishing

Responsibilities

Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking

Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement

Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success

Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals

Contribute to individual and team projects that explore platform innovation and audience engagement strategies

Mentor and support junior team members, helping to build knowledge and skills across the team

Drive process improvements and contribute to the overall growth and success of Hearst’s Paid Social team

Qualification

Paid social marketingMeta advertisingTikTok advertisingSnapchat advertisingExcel proficiencyGoogle Sheets proficiencyCross-team communicationProject managementDetail-orientedCreative thinking

Required

3+ years of relevant experience in paid social or performance marketing

Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest

Highly organized, detail-oriented, and creative, with the ability to manage multiple campaigns simultaneously

Proficiency in Excel and/or Google Sheets

Strong project management and cross-team communication skills

Preferred

Experience working in agencies, publishers, or content/media companies is a plus

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.

Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.

Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.

Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.

Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.