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Tommy Hilfiger · 2 days ago

Media Analyst - Tommy Hilfiger

New York, NY

Full-time

Hybrid

Entry, Mid Level

$74K/yr - $100K/yr

2+ years exp

Tommy Hilfiger is a globally recognized lifestyle brand that inspires consumers with its innovative marketing strategies. The Digital Media & Marketing Analyst will be responsible for analyzing data from various digital marketing channels to inform strategies and optimize campaign performance, collaborating with cross-functional teams to drive business growth and improve ROI.

ApparelFashionLifestyleRetailTextiles

No H1B

Responsibilities

Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada

Transform data into actionable strategic insights and recommendations to optimize the customer experience. Asses the impact of creative, audience targeting and campaign structure strategies

Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders

Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives

Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization

Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences

Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation

Manage media platforms data integration and reporting across US and Canada

Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking

Provide analysis support for cross functional strategic projects spanning mar.keting, PR, merchandising, operations, and finance

Support ad-hoc analysis and strategic projects as needed to support business objectives

Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders

Qualification

Digital marketing analyticsWeb analytics toolsFull funnel marketing strategyData analysisA/B testingData Management PlatformCommunication skillsAttention to detailInnovative thinkerResults drivenProblem-solving skillsTeam player

Required

2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization

Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)

Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey

Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising

Excellent communication skills, with a knack for turning complex data into clear, actionable insights

Proven ability to take initiative and work collaboratively across cross functional teams

Ability to thrive in a fast-paced dynamic environment

Rigorous attention to detail and problem-solving skills

Curious, innovative and proactive in identifying trends, opportunities and areas for optimization

Bachelor's Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)

Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)

Skilled in ad servers, DSPs, and general ad technology

Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others

High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation/e-mail, search, and social platforms

Utilization of a DMP for maximizing marketing executions and establishing consumer journey path

A passion for everything digital, with an active interest and understanding of online advertising industry trends

You possess strong communication, presentation and relationship building skills

Excellent communicator: must be able to translate data into clear insights and actions

Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders

Skilled in writing and conveying ideas in a clear, compelling and concise way

Strong planning and execution skills

Results oriented but flexible and adaptable in how you achieve those results with others

Comfortable with uncertainty and ambiguity that comes with working with large cross functional/brand teams

Innovative thinker, team player, results driven wanting to make impact

While this role does not have the responsibility for the direct management of a budget it will be necessary for the person in this role to be fully versed in the media plans and allocated budgets for each of the brands so as to be able to plan for media and audience application accordingly

Makes recommendations across media channels to be aligned on with larger team to drive overall business performance

Demonstrate keen ability to identify all options within a circumstance with holistic view of variables (costs, effectiveness, goals, alignment with business priorities, etc.) to allow for solid, reason based decisions to be made and topline highlights to be escalated when necessary for quick resolve

Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance

Ability to multi-task, collaborate, and be a proactive team player

Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects

Preferred

Experience with A/B testing a plus

Benefits

Best in class medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

An above-market 401(k) contribution to help our eligible associates save for retirement

Generous company-paid holidays

Paid time off

Hybrid working arrangements

Volunteer opportunities

Seasonal hours

Flexible work schedules

A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities

Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through

Support for continued education including tuition reimbursement

Shop at our company outlets and e-commerce sites at a discount

Company

Tommy Hilfiger

Glassdoor3.7

Tommy Hilfiger is a leading designer lifestyle brands that delivers premium styling, quality and value to consumers worldwide . It is a sub-organization of PVH.

Founded in 1985

Amsterdam, Noord-Holland, NLD

10001+ employees