Klaviyo · 2 days ago
Sr. Web Growth Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$148K/yr - $222K/yr
8+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Web Growth Lead to enhance their global web experience with a focus on growth, funnel optimization, and AI-powered personalization, collaborating across teams to drive top-of-funnel acquisition and optimize visitor-to-lead conversion.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Own and accelerate product-led conversion & personalized experiences across klaviyo.com — designing experiences that let visitors try, learn, and convert directly through interactive free tools, demos and guided product exploration
Build, test, and optimize free tools and self-serve demo experiences (using platforms like Navattic) to showcase product value early in the buyer journey
Prioritize and deliver initiatives that strengthen the bridge between website engagement, interactive free tools, and product activation, including optimizing the back end CMS capabilities to support front end build
Lead discovery efforts grounded in user behavior, funnel data, and competitive benchmarks to identify opportunities for innovation in the self-serve & growth experience
Partner with Product Marketing, Demand Gen, and Growth Engineering to ensure PLG & personalized experiences drive qualified, high-intent leads into the sales and onboarding funnel
Support a 6–12 month roadmap for product-led web experiences and personalization — aligning with Klaviyo’s growth and self-serve acquisition strategy
Collaborate with Design and UX to maintain seamless, high-performing experiences that communicate product value intuitively and beautifully
Qualification
Required
8+ years of product management experience, including 4+ years in growth or web product
Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS companies via personalization & experimentation
Hands-on experience implementing AI-powered features in digital products
Strong background in web analytics, experimentation, and funnel analysis
Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS
Understanding of SEO, marketing automation, and lead management platforms
Ability to define product roadmaps, write detailed requirements, and deliver with agile teams
Strong analytical mindset, experience in growth hacking via experimentation and PLG
Excellent communication skills, ability to influence both technical and executive stakeholders
Experience scaling global websites across multiple languages and markets
Knowledge of B2B SaaS product growth models
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
2025-12-16
Company data provided by crunchbase